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10 Best Fintech SEO Agencies in 2024
Looking For The Right SEO Agency for Your FinTech Solution?
7 B2B SEO Best Practices to Creating a Winning Strategy
October 1, 2024
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SEO for fintech companies isn’t straightforward. The sector’s unique language, regulations, and technical content make it difficult to rank on search engines without a deep understanding of both finance and SEO. That’s why finding the right SEO agency—one experienced in fintech—can be essential for reaching the right audience and improving online visibility.
Here’s a list of leading fintech SEO agencies that specialize in this competitive space:
We’ve researched each agency to provide you with an in-depth analysis of their strengths, notable clients, and more. Read on to discover which agency might be the right fit for your fintech business.
TripleDart is a fintech-focused digital marketing agency specializing in B2B SEO, PPC, and content marketing, built to meet the demands of competitive fintech markets. Based in Texas, our team of over 100 industry experts partners closely with fintech companies to build data-driven SEO strategies that improve rankings, attract qualified leads, and enhance visibility in search engine results.
We develop SEO strategies with a focus on understanding the fintech buyer's journey, regulatory considerations, and industry-specific content needs. By combining keyword research, competitor analysis, and conversion-focused content, we ensure that fintech clients not only reach their target audience but also engage them effectively. This strategic approach enables fintech businesses to improve lead quality and lower acquisition costs.
We offer detailed reporting, consistent optimization, and a responsive team, allowing clients to track the ROI of their SEO efforts. Our clients commend TripleDart’s hands-on support, proactive adjustments to evolving SEO trends, and the high level of customization we bring to each project.
Location: Texas, USA
Price: Starting at $3,500
Customer Review:
“TripleDart has been a dream partner. The team is intelligent, responsive, and delivers what they promised. I look forward to our continued efforts with TripleDart.”
— Drew Wallace, Performance Marketing Manager
The fintech industry is evolving quickly, especially in the MEA region, where a young and tech-savvy population is driving demand for digital financial solutions. Pluto Card enables CFOs to manage corporate spending with procure-to-pay and accounts payable automation, making it an essential tool for businesses looking to streamline financial processes.
Pluto Card needed a marketing partner to improve visibility and capture quality leads. In October 2023, they engaged TripleDart, a fintech SEO agency, to provide SEO, paid marketing, and content strategies to support their growth.
Before TripleDart joined, Pluto Card had an 11% lead-to-opportunity conversion rate. Within six months, with the right fintech SEO strategy, this rate rose to 33%, achieving a 200% increase.
TripleDart’s team brought expertise to each part of the strategy:
First Page Sage is a digital marketing agency focused on SEO and lead generation for fintech companies. Headquartered in San Francisco, they provide personalized SEO strategies and high-quality content to help fintech businesses boost search visibility and drive targeted leads.
First Page Sage’s approach starts with an in-depth site analysis to identify opportunities and resolve any issues that may limit conversions. By combining SEO with thought leadership content, they position fintech clients as trusted industry sources, which helps capture high-value leads. Their expertise in SEO for fintech aligns with Google’s standards, ensuring that the client’s content is optimized for both visibility and engagement.
What sets First Page Sage apart is its emphasis on quality content and measurable ROI. With a focus on long-term rankings, the agency delivers consistent results by targeting high-intent keywords and creating content that resonates with a fintech audience. This approach has led to an average ROI of $2.6M per year in new net revenue for their fintech clients.
Location: San Francisco, California, USA
Price: Custom quotes available upon request
Customer Review:
"First Page Sage transformed our online visibility and lead quality. Their focus on content that truly speaks to our audience has made a significant impact on our growth."
Siege Media specializes in enterprise SEO, content marketing, and public relations (PR) for fintech and high-growth industries. With a fully remote team of over 100 experts, Siege Media has over a decade of experience helping fintech companies build strong online visibility through data-driven SEO.
Their approach combines technical SEO with content creation to improve organic visibility and attract qualified traffic. By implementing custom strategies, including content optimization, keyword research, and SEO A/B testing, Siege Media enables fintech clients to grow organically. This helps fintech companies generate leads, enhance brand recognition, and establish authority in a competitive landscape.
What sets Siege Media apart is their hands-on approach to SEO. Each recommendation is tailored to move the needle on metrics that matter to the client’s bottom line, ensuring meaningful impact. Past clients praise Siege Media for its clear communication and commitment to results, making it a trusted partner for enterprise-level fintech SEO.
Location: Fully remote, with roots in San Diego, Austin, and NYC
Price: Custom quotes available upon request
Customer Review:
“Siege Media has transformed our content marketing and SEO. Their team’s expertise and proactive approach have consistently delivered measurable growth for our brand."
Straight North is a digital marketing agency with a specialization in SEO and lead generation, designed for industries like fintech that need a strategic, data-focused approach. With over 25 years of experience, Straight North’s team of SEO specialists, designers, and content creators focuses on blending technical SEO with high-impact content to address the specific needs of finance-based businesses.
For fintech companies, Straight North implements a meticulous SEO process, starting with a comprehensive website audit to identify SEO gaps, enhance conversion pathways, and improve user experience. Their customized SEO and link-building strategies are crafted to attract leads that convert into business opportunities. By using advanced analytics and client dashboards, Straight North provides fintech clients with a clear view of ROI and campaign progress at every stage.
Unlike other agencies, Straight North prioritizes full-service transparency and measurable impact. Each campaign is managed with dedicated support, allowing fintech clients to stay informed and involved. With a high client retention rate and a track record of long-term results, Straight North is a reliable partner for fintech businesses seeking consistent growth.
Location: USA-based, remote capabilities
Price: Custom quotes based on project scope
Customer Review:
“Straight North transformed our lead generation strategy, making SEO our top revenue source. Their expertise in the fintech space has been instrumental in attracting high-quality leads and growing our customer base.”
Bird Marketing is a global digital marketing agency with a focus on SEO, social media marketing (SMM), and influencer marketing. With offices worldwide, Bird Marketing combines creativity with technical expertise to help fintech companies increase their digital presence and connect with target audiences across platforms.
Bird Marketing’s approach is highly personalized, offering tailored SEO services for fintech, such as technical and on-page SEO, link building, and local and international SEO strategies. They also support clients with eye-catching social media campaigns and influencer partnerships that drive engagement and strengthen brand credibility. For fintech companies, this multi-channel approach ensures visibility and builds trust with potential clients.
Bird Marketing’s strength lies in its creativity and flexibility. They’re known for designing innovative campaigns that adapt to each client’s unique needs, combining data insights with creative elements to capture attention. Fintech clients value their ability to create digital strategies that are both effective and visually engaging.
Location: Offices in New York, Los Angeles, Austin, and London
Price: Custom quotes based on project requirements
Customer Review:
“Bird Marketing’s expertise in SEO and social media has transformed our online presence. Their creative strategies and targeted campaigns have boosted both our visibility and customer engagement.”
CSTMR is a fintech marketing agency that specializes in helping financial services and fintech brands grow through SEO, branding, and digital marketing. Founded by industry veterans, CSTMR’s team of 11-50 professionals offers a full suite of services to position fintech companies as strong, recognizable brands in the market.
CSTMR’s approach focuses on creating a solid foundation in digital marketing for fintech companies, with services that include SEO, content marketing, and social media campaigns. Their strategies are tailored to build trust, enhance brand visibility, and drive consistent engagement over time. For fintech companies looking to establish or refine their market presence, CSTMR’s mix of SEO and branding expertise delivers effective long-term growth.
What sets CSTMR apart is their deep understanding of the fintech landscape and their focus on combining strategic marketing with creative storytelling. Clients often praise CSTMR’s ability to capture complex value propositions and transform them into compelling narratives that engage target audiences and boost brand authority.
Location: Based in the USA, remote capabilities
Price: Custom quotes based on project requirements
Customer Review:
“CSTMR quickly understood our brand’s unique value and distilled it into a powerful message. They’ve been a critical partner in growing our visibility and building a strong foundation for long-term success.”
Strengths: SEO services, social media marketing, content marketing, and more.
Notable clients: Starbucks, Amazon, Zully, BabyNav, and Thrive Market
Rating: 4.9 on Clutch
Overview
ROAR is a top UK-based fintech SEO agency conversant with how Google's algorithm works and has a keen eye for building a brand’s online presence.
Unlike other agencies prioritizing style over substance, ROAR focuses on delivering results through data-driven strategies. By conducting extensive research and analysis, they create compelling content that attracts search engines, and engages and converts users.
Their approach is all about building an online hub of resources that establishes your FinTech company as a brand authority and keeps customers coming back for more. With 50-100 employees, they have the expertise, the tools, and the passion to make your online presence roar with success.
One of ROAR's standout services is the SEO Bomb. This innovative content marketing approach is designed to increase rankings across multiple search terms and drive traffic to your business. It's like a bomb that ignites your online presence and propels your business to new heights.
But that's not all. ROAR understands the power of synergy between SEO and PPC strategies. By managing both channels, they scale businesses to build their authority and accumulate revenue.
Pricing: Its pricing information varies depending on the scope and complexity of projects. But you can contact them for a quote.
Skale is a B2B SaaS-focused SEO agency that takes a data-driven approach to help companies achieve real business growth. Founded in 2015, Skale stands out for prioritizing key performance indicators (KPIs) such as SQLs, MRR, and customer acquisition over basic metrics like traffic and rankings. Skale’s team, built around in-house B2B SaaS experience, includes SEO strategists, content specialists, and technical experts who work collaboratively with clients to drive sustainable growth.
For fintech and SaaS brands, Skale creates customized SEO strategies that address growth barriers, such as customer acquisition costs (CAC) and conversion optimization. Skale builds a dedicated 6-person SEO growth team for each client, delivering strategies designed to generate qualified leads, improve sign-ups, and boost revenue. Through focused link building, SEO A/B testing, and content creation, Skale transforms the SEO channel into a powerful revenue engine.
Skale’s unique value lies in its commitment to measurable impact, transparent reporting, and quick turnaround times, with clients seeing results within three months. Fintech and SaaS clients consistently highlight Skale’s flexibility, reporting clarity, and strategic insight, making it a trusted partner in driving meaningful growth.
Location: Fully remote, available globally
Price: Starts at $6,450/month for SEO consultancy
Customer Review:
“Skale has been instrumental in creating a scalable SEO acquisition channel that’s aligned with our growth goals. Their expert team understood our needs quickly and delivered clear, measurable results.”
Inbound FinTech is a digital growth agency dedicated to SEO and inbound marketing for the financial services and fintech sectors. Based in London, Inbound FinTech specializes in optimizing the online presence of financial brands through tailored SEO, content strategy, and HubSpot integrations. Their approach leverages data-driven insights and inbound marketing techniques to attract high-quality leads and enhance brand authority.
For fintech businesses, Inbound FinTech provides targeted SEO services, from keyword research and site audits to content creation, ensuring improved visibility and lead generation. They focus on creating content that aligns with Google’s standards for financial services, helping clients build trust and achieve competitive rankings in search results.
What sets Inbound FinTech apart is its deep focus on financial services. Recognized as an elite HubSpot Partner, they are one of the few agencies with advanced expertise in HubSpot migration and integrations, a valuable asset for fintech firms looking to streamline lead management. Clients praise Inbound FinTech’s impactful SEO strategies and strong results in boosting organic traffic and conversions.
Location: London, UK, with a global team
Price: Custom quotes available upon request
Customer Review:
“Inbound FinTech transformed our lead pipeline through targeted SEO and content. Their understanding of the fintech sector and results-oriented approach made a significant impact on our brand's growth.”
Vested is an SEO-driven agency specializing in helping financial services and fintech companies increase their online visibility. With a focus on integrating SEO with broader media strategies, Vested combines paid, earned, shared, and owned media to create a cohesive approach that enhances brand awareness and attracts qualified leads.
For fintech businesses, Vested offers a range of SEO services, including keyword and competitor research, content development, and monthly performance reporting. Their SEO campaigns are tailored to capture the unique needs of financial brands, helping them stand out in a competitive market. By combining strategic SEO with content creation and digital marketing, Vested ensures clients achieve measurable results and sustainable growth.
What makes Vested unique is its holistic approach to SEO, which integrates various media channels to maximize reach and engagement. As a HubSpot Diamond Partner, Vested brings added expertise in inbound marketing and CRM integrations, making them a comprehensive partner for fintech companies looking to boost lead generation and strengthen their digital presence.
Location: Remote, with services available globally
Price: Custom quotes available upon request
Customer Review:
“Vested’s SEO and content expertise transformed our online presence. Their approach to integrating multiple media channels has given us strong visibility and valuable leads.”
Here are some key factors to consider when choosing the right Fintech SEO agency for your business.
The first step is to dedicate some time to knowing what you are trying to achieve with a Fintech SEO agency. You must align your business goals with your SEO objectives. Is it to increase organic traffic, improve brand awareness, generate leads, or any other one you have in mind?
If you can identify these goals, you’re most likely to have a direction of the kind of Fintech agency you would love to partner with.
Now that you’ve set your goals, the next step is finding an agency that aligns with your objectives and can help you achieve them. Unfortunately, identifying the right Fintech SEO agency is challenging because it can be hard to trust a third party with your business.
However, you can identify a reliable partner by thoroughly researching their background. Start by reading their case studies, checking customer reviews on Trustpilot, and understanding their process. This due diligence can save you from choosing the wrong Fintech SEO agency.
Another factor you must consider is the agency’s pricing information. Request detailed proposals from the agency that clearly outline the SEO services and costs. This will help you understand exactly what you're paying for and ensure there are no hidden fees.
Additionally, be cautious of FinTech SEO agencies offering extremely low prices, as Search Engine Optimization is a long-term game. You should also not choose an agency that charges exorbitant fees that hurt your business. The key here is to find an agency that aligns with your budget.
If you’re looking to partner with a company that generates organic traffic to your business, TripleDart is your best option. Our B2B SEO agency takes pride in working with clients from various industries including Fintech. Book a call with us today to get started.
A Fintech SEO agency specializes in optimizing search engine rankings for financial technology companies. They focus on improving organic traffic, lead generation, and online visibility by implementing industry-specific SEO strategies for your Fintech website. Partnering with a Fintech SEO agency helps your business attract qualified leads and improve brand credibility in the competitive fintech market.
SEO helps Fintech companies by enhancing their online presence, targeting relevant keywords, and improving their rankings on search engine result pages (SERPs). This leads to increased website traffic, better lead generation, and higher conversion rates. With a solid SEO strategy, fintech companies can establish authority and attract the right customers.
Fintech SEO strategies typically take between 3 to 6 months to show noticeable results, depending on the complexity of the industry and the competitiveness of the keywords. However, long-term growth is possible with consistent optimization and high-quality content targeting relevant audiences.
Fintech SEO agencies typically offer services such as keyword research, on-page optimization, technical SEO, content marketing, link building, and analytics reporting. They tailor these services to address the specific needs of fintech companies, helping improve rankings, visibility, and lead generation.
To choose the right Fintech SEO agency, consider their expertise in the fintech sector, proven track record, case studies, client reviews, and transparency in pricing. Ensure they align with your business goals and offer customized solutions that address your specific SEO and growth needs.
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