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7 B2B SEO Best Practices to Creating a Winning Strategy
October 1, 2024
Programmatic SEO (P SEO) is a strategy that involves creating and optimizing a large number of web pages using automation and technology.
It aims to improve visibility and ranking on search engines and enhance user experience, content relevance, and engagement. Targeting long-tail keywords across various topics relevant to the business, programmatic SEO helps capture niche traffic quickly.
Instead of creating each page manually, programmatic SEO uses templates, tools, and structured data to generate thousands of pages in a fraction of time.
To illustrate the real-world impact of programmatic SEO, here are four programmatic SEO examples of companies using this strategy effectively. These P SEO examples will help you understand how the following companies scale quickly and efficiently.
Freightify is a SaaS platform that simplifies freight rate management by providing instant access to rates, sailing schedules, and cargo tracking, all in one place.
Freightify employs programmatic SEO by creating targeted pages that rank for specific keywords related to freight quotes. We created a freight rate chart to give users a quick snapshot of shipping costs to and from different countries. We did this for all the countries you can see in the image below.
For example, If you want to import from Canada to New York port, you can expect an estimated cost of 1,100 USD. Keep in mind, though, that this is just a rough estimate. They encourage users to get the most up-to-date and accurate rates by clicking the "Get Instant Freight Rate" button!
Once you do, you'll be taken to a demo booking page to see their live shipping costs in real time. Once the users see how it helps them keep up to date on shipping rates, they might subscribe to one of the Frieghify plans.
Logistic companies looking for freight rates for various countries can easily find them in one place. This makes it much simpler to get the information without having to search through a bunch of websites, saving time and effort.
The result:
Increased organic traffic from logistics-focused keywords drives more relevant leads and boosts visibility in a niche industry.
Dyte offers a developer-friendly live video SDK, allowing easy integration of real-time video calls and collaboration features into applications.
Dyte implemented the programmatic SEO by creating comparison pages that showcase how they stack up against their competitors. These pages compare features, costs, and what makes Dyte the best video SDK.
Additionally, they created pages comparing their competitors against one another. These pages allow Dyte to appear on search engine results, driving traffic to its website and establishing its authority in this space.
They were targeting the bottom-of-the-funnel (BOFU) audience who are searching for comparisons for video SDKs. By doing so, Dyte significantly increases its chances of converting these potential prospects into loyal customers.
This targeted approach positions Dyte as a go-to solution for developers across different industries, increasing the likelihood of being discovered by professionals needing video SDK solutions.
The result:
There is now a chance to improve reach within developer communities, leading to increased adoption by developers across various sectors.
Canva is a graphic design platform that provides accessible tools for creating visuals, even for users with no design experience.
Canva implements programmatic SEO by creating dedicated pages for various use cases, including resumes, logos, photo collages, brochures, banners, memes, portfolios, and more.
By targeting long-tail keywords like "free online resume builder" and "free logo maker," Canva has positioned itself prominently in search results.
These specialized pages are designed to assist non-designers in finding the perfect designs and templates for their needs. For example, if you're searching for Instagram templates to create an eye-catching post that appeals to your target audience, Canva provides easy access to these valuable resources.
The result:
Significant growth in organic traffic, capturing a broad spectrum of user needs and cementing Canva's position as a comprehensive design tool.
ProductHunt is a platform for discovering and launching new products, featuring daily lists of newly released tech and creative products.
ProductHunt utilizes programmatic SEO by creating individual pages for each listed product and category, optimizing them to improve visibility in search results for users seeking tools for product discovery.
ProductHunt does this in 2 ways. One by creating a landing page for a product profile. You can see the product profile page below for an app called CaughtUp App.
Two, by creating a product alternatives page.
These types of pages attract users searching for new tools and products by targeting product-specific keywords and general discovery terms.
The result:
Increased organic visibility for each product listing, leading to higher user engagement and repeat traffic from users interested in exploring new tech.
Thomas Cook is a well-known travel agency offering holiday packages, flights, and accommodations across various destinations.
Thomas Cook uses programmatic SEO to generate pages for every travel destination, activity, and package type, optimizing each page for specific keywords related to travel and tourism.
As you can see, each of the templated pages display overview, travel guide, no.of things to do in that particular city and the currency you need to carry.
Using these templates, Thomas Cook created similar pages for each city, holiday type, hotels, destinations, etc. This allowed them to scale these pages quickly and effectively.
This approach allows potential travelers to find detailed information on various locations and packages, making planning their trips easier.
The result:
Increased organic traffic from diverse travel-related searches, helping Thomas Cook maintain a strong online presence in the competitive travel market.
The components of programmatic SEO include a long-tail keyword strategy, scalable SEO practices, and a template-based structure. Let's explore how Ahrefs uses these components to rank for niche keywords.
Ahrefs is targeting long-tail, industry-specific keywords, such as "SEO guide for hospitals" and "SEO guide for property management," to rank on the first page of Google.
While the keyword "SEO guide for" remains constant, the industry is changing to target various businesses. This strategy aims to engage the right audience and provide them with a clear roadmap to address their needs or questions.
Despite automating production of pages, Ahrefs uses SEO best practices to ensure they rank. This involves setting up title tags, meta descriptions, and internal links to maximize search engine visibility.
If you look at the pages from Ahrefs, you will notice a similar structure and pattern, with a few variations, because they follow a template to maintain a consistent layout, design, and user experience across all pages.
These template-based pages also utilize image and content generation tools, providing unique visual elements for each use case. This allows for rapid creation and uniform updates, reducing the need for individualized page management.
Imagine creating this for 1000 or more pages with long-tail keywords with high intent and low competition; how much niche traffic would you drive to your website? You do the math.
The components of programmatic SEO enable businesses to achieve significant, long-lasting benefits.
Creating hundreds or even thousands of pages manually is monotonous and repetitive.
People tend to get bored, make mistakes, and require more people to complete this scale of projects. By automating page creation, you can reduce the time and effort required to build large volumes of content but also use the workforce to focus on more human-related tasks.
This allows businesses to scale their content much faster than traditional, manual methods, enabling quicker growth and faster indexing by search engines.
Since programmatic SEO relies on templates, it provides a consistent look and feel across all generated pages.
This uniformity enhances user experience in the following ways:
Programmatic SEO helps bring more visitors to a website by using specific, longer search terms.
This way, it reaches smaller groups of people and attracts more visitors overall.
While there are initial setup costs for automation and template design, programmatic SEO becomes cost-effective as pages are scaled.
Fewer resources are needed for ongoing content production, leading to lower overall costs and a high ROI in the long run.
Here are some popular tools to help you implement programmatic SEO.
Google Analytics and Google Search Console: Essential for monitoring traffic, keyword performance, and engagement on programmatically generated pages
Getting started with programmatic SEO might seem complex, requiring multiple tools, a dedicated team to handle it, etc.
But if you want to scale quickly and efficiently, a smart choice is to outsource this work to an agency that specializes in programmatic SEO, like TripleDart.
Drive growth and efficiency for your business through a customized programmatic SEO strategy from TripleDart.
Programmatic SEO focuses on automating the creation of many pages using templates, allowing businesses to target a wide range of specific keywords efficiently.
Traditional SEO, on the other hand, typically involves manually creating and optimizing each page, making it more resource-intensive and suited for a smaller volume of content.
Programmatic SEO is especially valuable for e-commerce sites, SaaS platforms, content aggregators, and businesses with extensive product catalogs or numerous service-specific pages.
Companies that must rank for a broad set of long-tail keywords or industry-specific terms are ideal candidates for this approach.
Results can vary based on industry competition and keyword difficulty, but many businesses start seeing organic traffic improvements within three to six months.
But one of our clients, Frieghtify, gets to see the results within three to four days because of rich, data-driven content.
Programmatic SEO's scalability often means faster indexing and visibility growth as search engines process a high volume of new, optimized content.
Success can be measured through organic traffic growth, keyword rankings, conversion rates, and user engagement on programmatically generated pages.
Common examples include:
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