Bitespeed witnessed a 100% increase in Organic Impressions within one Quarter

Bitespeed is a revolutionary SaaS product that helps e-commerce brands on Shopify to move away from boring, impersonal marketing emails and sell onB2C chat applications. They help Ecommerce store owners to boost their revenue by helping them with conversions, abandoned carts and setting up a shop. As a high-growth startup, BiteSpeed reached out to TripleDart in search of a Marketing partner that would be able to meet their requirements.

In order to achieve authority in the D2Cspace in India and to increase their traffic and inbound funnel, Bitespeedknew that SEO and improving Content Volume were the only probable next steps. With TripleDart’s best practices for scaling organic growth, the Bitespeed - Tripledart Duo was a matchmade in heaven. We made sure to create relevant content and deployed varied Content Marketing strategies which resulted in 100% increase in Organic Impressions in less than a quarter.

Problem

The TAM for Bitespeed was spread wide as it catered to consumer facing businesses hence, grabbing the attention of ICPs from varied scopes via Organic channels became a tedious task.

Challenges

BiteSpeed wanted to focus on topics that are relevant to ‘Shopify’. However, the volume for these topics were lesser while the high Keyword Density was relatively high. For the above-mentioned topics a significant share of the search traffic was already distributed amidst the main website of Shopify and other industry leaders, this emerged as a major blocker that restricted BiteSpeed from executing their SEO efforts.

Strategy

In order to build a steady organic engine for Bitespeed, the SEO experts at TripleDart focused on researching relevant topics and building quality content. We specifically focused on the three pillars of SEO - Authority, Relevance and Experience besides identifying the primary keywords and topics to create high quality content.

This also includes,

• SEO Focussed Content Strategy
• On-Page Optimization
• Authority Building
• Internal Linking Blog Content
• Consistent Monitoring on the technical index
• Programmatic SEO to build pages around Best Shopify apps for several categories

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