How TripleDart Enhanced Contify's Organic Traffic by 9% in Six Months

Overview

Business intelligence means that you keep on learning lessons from your own experience and the experience of your competitors. You are operating in the same market, and with the same external factors, so you can get a lot of insights about what works and what does not. Contify, a competitive intelligence software company, focuses on compiling and providing those insights to help businesses make more informed decisions.

In October 2023, Contify joined forces with TripleDart Digital as they needed to boost their organic traffic with the right SEO strategy. The collaboration is quite successful as TripleDart produced great results in a short time span. Contify is an active client today and relies on TripleDart for successful SEO strategies to maintain its visibility.

Services Provided

TripleDart Digital’s focus was SEO services for Contify. The team worked to improve brand awareness, increase website traffic, and streamline lead generation for marketing. TripleDart also put in efforts to produce thought leadership content and focus on improving the demand generation process.

Challenge

The main challenge for Contify was low website traffic and lead generation. The situation had been the same for a long time, so they sought TripleDart Digital's expertise to enhance organic traffic and attract relevant leads.

TripleDart’s Strategy

During the six-month engagement, TripleDart Digital improved Contify's overall blog traffic by 9%, with a 4% increase in impressions. Here’s how TripleDart achieved it.

Technical Audit: Identified and fixed various technical issues on Contify's website, collaborating closely with their development team to address issues such as broken internal JavaScript, slow pages, and broken links, resulting in an AHREFs health score improvement from 32 to 100 within a month.

Keyword Mapping and Internal Linking: Mapped keywords for important website pages to improve internal linking strategy, adding around 150-200 internal links with Contify's team. Ensured internal links were added from existing blog pages to newly published content for faster indexing.

Content Strategy: Published new blog posts and refreshed existing ones:

• "Market and Competitive Intelligence Process Template" ranked 4th on Google.
• "Best News APIs" ranked 1st on Google.
• Blog post "New Competitors" ranked 2nd on Google.
• Blog post "Inefficiencies in YourM&CI Intelligence" ranked in the top two positions.
• The article "5 Best Competitive Intelligence Tools for Organizations in 2023" regained top rankings after a drop post-Google October core update.

Contify agrees that these results are only the beginning and is satisfied with TripleDart’s results. That’s why they continue to collaborate with us and have several expansion plans for the future.

Final Thoughts

TripleDart’s strategic SEO interventions and collaborative efforts helped Contify achieve a 9% increase in organic blog traffic within six months. The results speak for themselves as they show the importance of tailored SEO strategies and collaborative client partnerships for digital marketing success.