Databrain Records 2x Increase in Traffic and 16X Jump in Ranking Keywords in Six Months

Overview

Databrain is an embedded analytics solution that helps businesses build white-labeled reports for their customers. Making data-driven decisions is easier with this SDK solution as it helps you create reports that offer deeper insights and visual analysis. Their SDK can be connected to anything, therefore giving businesses the option to add a reporting dashboard without creating their own from scratch.

Objective

Databrain approached TripalDart to help them with their existing SEO and content efforts in order to boost their organic traffic. This includes working on-page efforts and building BOFU content like listicles and comparison pages to attract the right audience to the website.

Challenges

As a new player in the embedded analytics space, Databrain had to build its content repository from scratch to rival the presence of competitors like Tableau and Power BI.

To help them with this, we identified core challenges like absence of topical authority and consistent implementation of SEO practices that could have led to improved organic growth.

From identifying the right target keywords to listing BOFU pieces, the SEO team at TripleDart found the missing piece in Databrain’s content marketing strategy.

Strategy

Considering the challenges, TripleDart came up with a detailed strategy to help Databrain boost its visibility and traffic:

Identified intent keywords: We focused on discovering bottom of the funnel and high-traffic intent keywords that assist the client to increase website traffic steadily.

Solution pages: We identified and created industry specific solution pages that address user pain points. This practice helped us boost the existing conversion rate.

Comparison pages: We also identified the top industry players and created comparisons pages to pitch the product to gain the right attraction from the target audiences.

Cluster pages: We even developed the cluster pages for target themes like embedded analytics, customer-facing analytics and others to gain topical authority and boost the credibility of the website.

Website performance: Our SEO team conducted in-depth tech audits to identify persistent issues with the website and resolved them to improve the website's performance.

On-page optimization: We even conducted the on-page optimization practice to boost the performance of low performing pages. The optimization process involved improving keyword density, using keyword variations, completing innerlinking on pages, improving metatags, using keywords oriented blogs, and more.

Client Metrics