Fincent surged their Revenue by 140% with a staggering ROAS of 168%

Fincent is a new-age finance firm that brings neo-banking in the form of SaaS. An SMB focussed financial hub powered by AI to bring all the budgeting functions for your business into a single platform. Fincent partnered with TripleDart to build their paid efforts from scratch to improve visibility and pipeline value.

‘TripleDart’ looked good on ‘Fincent’! - Almost90% of the Fincent’s traffic flows via the Paid Marketing efforts roped by TripleDart. Let’s get into the details, the experts at TripleDart were well aware that building a Paid Marketing engine from scratch comes with a vicious experimentation and optimization cycle. Given their ‘been there done that’ attitude, our campaign managers were able to adapt quickly and freeze the calendars of Fincent’s Sales Team in less than 2 months of the partnership. Within one quarter, we were able to generate a 140%increase in Revenue from the Ad Spend. Threequarters down, we were already chasing are venue of 170% at a staggering ROAS of 168%.

Problem

Challenges

Strategy

We kick started with Market Research and identified Google and Facebook as the prominent channels to reach Fincent’s ICP. For both Google ads and Facebook ads, we started targeting the audience from three categories: