How TripleDart Digital Enhanced ImageKit's PPC Campaign and Increased SALs by 40%

Overview

ImageKit has been a prominent player in the media asset management industry since 2016. It focuses on providing image stabilization, real-time resizing, and other solutions that allow them to store, optimize, and manage images, videos, and media data for web applications to help businesses save both time and money.

As part of its growth strategy, ImageKit aimed to optimize its marketing campaigns to improve efficiency and the quality of leads. TripleDart Digital joined to overhaul the marketing expenditures by concentrating ImageKit’s efforts and advertising efforts.

Challenges

ImageKit had a robust marketing strategy in place. However, they faced a few challenges and the following 3 are the main ones:

Expensive Customer Acquisition Costs: ImageKit’s initial CPSQL stood at $1500. This was a huge gap for ImageKit and indicated a more pressing need for precise marketing efforts.

Low Sales SAL%: ImageKit had surprisingly low conversion rates and the primary reason was insufficient lead quality.

Low Account Hygiene: ImageKit was concerned with its account hygiene. They felt that there was a pressing need to get their accounts up to the prevalent industry standards with all the best practices and trends applied.

Objectives

TripleDart Digital was tasked with creating a detailed plan for the quarter with monthly milestones. We decided to create separate plans with the goal of targeting the CPSQL, SAL, and the MQLs for the business by incrementally focusing on the following categories.

• Account hygiene.
• Operation optimization.
• Category expansion into DAM.

Strategy

The Challenges for ImageKit were huge. TripleDart Digital started with a phased approach by focusing on the main sources of inefficiencies.

Account Hygiene: TripleDart identified many discrepancies in the account structures in place. This significantly increased the overall expenses, which needed optimization. That’s why TripleDart prioritized account hygiene first.

Category Expansion: From where ImageKit was standing, a transition to DAM was inevitable. So, TripleDart Digital worked with ImageKit to target new customer categories and increase market share.

Quality Enhancement: Wasting effort on the wrong leads can be frustrating and resource-intensive. We focused on refining the quality of leads and reducing irrelevant or low-quality traffic.

Operational Adjustments: The last area of improvement had to deal with the granular inefficiencies that were slowing down progress. The TripleDart team worked with ImageKit to address those specific inefficiencies - for example, non-work IDs - to further refine their handover process.

Results

The strategic changes TripleDart introduced had excellent outcomes. The team successfully met the set objectives for the client and made a significant impact in their efficiency. At the end of the contract:

• The CPSQL, the main pain point for ImageKit, was reduced to $900 from a staggering $1500.
• The SAL% improved by 40% with high-quality leads having an additional effect on the team’s morale.
• TripleDart’s strategies led to the initiation of 20 new MQLs through category expansion.

Client's Journey

TripleDart’s journey with ImageKit is a testament to how important simple, incremental, yet targeted changes can be for any marketing effort. The client successfully achieved their desired results in 4 months and didn’t continue the engagement. However, they were thoroughly impressed with TripleDart’s deep understanding of PPC dynamics and tailored strategies that resulted in substantial cost savings and improved lead quality.

Conclusion

Strategic planning, controlled execution, and timely interventions were the cornerstone of TripleDart’s engagement with ImageKit. The team successfully met the set objectives in just 4 months and was able to position ImageKit for better operational efficiency. The entire experience is proof of  TripleDart Digital's expertise in navigating complex digital marketing landscapes and unwavering commitment to delivering tangible results in the shortest time.

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