CUSTOMER CASE STUDY

MobStac reduced Customer Acquisition Cost by 20% in one Quarter

Increase in enterprise customers

25%

Increase in MoM customers consistently for 3 quarters

22%

Decrease in CAC

100%

Increase in enterprise customers QoQ

Table of Contents

MobStac, is a modern QR code platform that helps businesses drive ROI via offline commerce and customer engagement. MobStac uses technologies such as Beacons, Wifi, NFC and QR codes to connect your physical-digital worlds, collect first party data & drive engagement - with an easy-to use QR Code platform built for modern businesses.

MobStac sought the help of TripleDart Digital to run Google Ads with the goal of impacting their performance metrics in a positive manner. The collaboration between MobStac and TripleDart has been nothing less than love at first sight since day one. We were able to increase the B2B customer base by 750%. TripleDart also helped MobStac attract high-quality traffic and convert them into actual customers. This effort reduced the customer acquisition cost by 20% and increased the enterprise customer QoQ by 100%.

How we did it:

  • Capitalising QR code trend post Pandemic
  • Tailored Conversion Rate Optimised landing Pages
  • Keyword matrix covering ToFU, MoFU and BoFU
  • Testing manual vs automated bidding strategies
  • Scaling Paid Search for Tier-2 & Tier-3 countries

'We have been working with TripleDart for over ayear and consider them invaluable in our growth trajectory. Shiyam and the team's understanding of SEM coupled with SaaS economics will drive appositive ROI for any SaaS team looking for hypergrowth. In our working relationship two things stood out about TripleDart,

  • Deep commitment to understanding the product-market fit.
  • Their ability to forecast spending and results effectively. I strongly recommend the good folks at TripleDart to all SaaS startups! Great partners for SaaS growth!”

Sharat Potharaju

Co-Founder and CEO, Mobstac

"We started investing in paid marketing one and a half years back internally. Bit the initial 6 months weren't promising at all. That s when we engaged with Tripledart. It's been a breeze working with them. We grew from 2 paid customer's per week 10months back to 70 paid customer's per week in the last month. It's been a crazy ride with the Tripledart team in the driver s seat"

Monika Adarsh
Senior Marketing Manager, Mobstac

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