Peoplebox Achieved a Staggering 17% Increase in Organic Traffic & 8X Increase in Form Fill in its First Quarter

Peoplebox is an OKR & agement platform that helps companies align their workforce and improve team performance besides making performance reviews magically simple and impactful. Whether it is an enterprise or a startup, Peoplebox is the perfect fit for all businesses. Peoplebox approached TripleDart seeking help to scale their organic traffic and inbound leads.

The primary goal for Peoplebox was to increase their pipeline through organic efforts. Post understanding their requirements, TripleDart kick-started an in-depth audit to identify potential marketing opportunities that will skyrocket their organic traffic efficiently. Our SEO squad built a content strategy after conducting a thorough competitor analysis and keyword research that helped them achieve 15.49% organic traffic growth in the first quarter.

Problem:

The primary problem that Peoplebox faced was sparse organic traffic and low website conversation. They wanted to use blogs to not only increase the traffic but also capture high-intent leads for the business. Due to this, the team decided to conduct a thorough audit including competitor analysis and Keyword Research to identify the missing components from their existing marketing efforts.

Challenges:

Given the problem statement, the SEO experts at TripleDart analyze the core challenges in achieving organic traffic growth. These included:

• Failing to create BOFU content that could have helped with lead generation
• Focusing on keywords that had less potential of bringing in traffic for the website
• Witnessing a decline in conversions even with informative content that drove traffic

Strategy :

Considering the problem statement and core challenges, TripleDart came up with multiple effective strategies that enabled Peoplebox to skyrocket their organic traffic by 3X in less than a quarter.

These include:

• SEO-focused content strategy with Keyword Research and Topic Ideation
• On-page optimization to help search engines understand the intent of the pages better
• Well-structured internal linking strategy to promote engagement within the website
• Competitor analysis and keyword research to identify high-potential keywords
• Landing page optimization to improve CRO by creating tailored, conversion-focused content and using A/B testing to optimize page elements
• Used informative content such as eBooks in the exit intent popups to fuel the sales funnel and nurture leads to MQLs

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