Rentomojo Boosts Monthly Traffic from 110K to 240K in 8 Months: TripleDart’s Scalable SEO Strategy

Overview

Rentomojo is a leading asset leasing company in India that helps individuals set up their homes with ease and affordability through rental monthly installments (RMI). The company offers a wide range of products, including furniture, appliances, and electronics, making it a one-stop solution for home setup needs.

Challenges

Highly Competitive Market: The rental market is saturated with numerous players, making it challenging to stand out.

Localized Search Queries: Potential customers often search for rental services with specific city names, necessitating a robust local SEO strategy.

Need for More Product-Specific Pages: To capture localized searches, Rentomojo needed to create more pages for different products/SKUs in various cities.

Goals

Increase Domain Authority: Compete more effectively with established competitors by enhancing domain authority.

On-Page Optimization: Identify quick wins from existing content to boost rankings.

Keyword and Content Expansion: Develop new content to cover a wider array of keywords and product offerings.

Strategic Solutions

Zero Technical SEO Errors: In the first month, we resolved all technical SEO issues to ensure there were no barriers to crawling and indexing by Google. This step was crucial in laying a solid foundation for further SEO efforts.

Optimized Existing Potential Pages: We identified the top 500 potential pages and performed comprehensive on-page optimization. This included improving meta tags, enhancing content quality, and ensuring proper keyword usage to improve rankings.

Identified New Keywords and Content Opportunities: Conducting thorough keyword research, we identified gaps in Rentomojo's content. We created new content targeting these keywords, focusing on specific products and their availability in different cities.

Generated 500+ Backlinks in 8 Months: Over eight months, we built over 500 high-quality backlinks, averaging more than 75 backlinks per month. These backlinks significantly boosted the site’s domain authority and improved rankings for targeted keywords.

Results

Improved Domain Authority: The increased number of high-quality backlinks contributed to a notable rise in domain authority from 35 to 44 in 8 months, allowing Rentomojo to compete more effectively in search results.

Enhanced Page Rankings: The on-page optimizations and new content creation led to higher rankings for numerous pages, particularly those targeting localized search queries.

Broader Keyword Coverage: With new, targeted content, Rentomojo could capture a wider audience searching for specific products in various cities.