TripleDart helped Spendflo double their lead conversion from blog content

Overview

On average, companies underuse 44% of their SaaS licenses. This issue is only set to grow, especially since the global SaaS market is projected to grow to US$195 billion in 2023. That’s over US$ 85 billion spentspend on SaaS tools that are not fully utilised!

This isat’s where Spendflo can help. It is an industry-leading buying, negotiation, renewal, and tracking service for SaaS subscriptions. The platform helps businesses centralize their SaaS contracts, have visibility over SaaS spending, monitor its usage, and offer assisted purchasing. Thus, businesses can focus on what they do best while Spendflo optimizes their SaaS buying cycle thereby for them, saving a ton of money.

Objectives/Goals

Spendflo reached out to TripleDart for assistance in scaling up traffic and demo conversions from SEO and paid marketing efforts. They were interested in raising brand awareness through high-quality content and boosting conversion rates.

Challenges

Spendflo operates in a narrow industry wherein high-intent keywords are not easily available. The challenge was to rank in the top SERP positions for the available keywords to ensure SEO was a revenue-generating channel.

Strategy

TripleDart crafted a comprehensive strategy to boost impressions and clicks:

Keyword research: We performed detailed keyword research to unearth keywords relevant to the industry, business, and target audience.

BOFU content creation: Next, we created high-converting BOFU content like landing pages and listicles that answer the target audience’s most pressing questions and provide valuable insights.

Site audit: We performed a technical site audit to uncover technical issues, if any, and implemented SEO best practices to optimize the website.

Lead magnets: The published articles were drawing in a good volume of traffic. Therefore, we set up lead magnets such as banner implementations and CTA placements within these articles to capture potential leads.

On-page optimization: Further, we optimized website pages with on-page elements like meta title, meta description, headers, image alt text, and so on.

Internal linking: To build site authority, we implemented internal linking strategies.

Analytics and monitoring: Finally, we used Google Analytics to track various aspects of website performance and analyze how effective the SEO strategies that have been implemented have been.

Results

In the 3-month engagement period, Spendflo was able to realize the following outcomes: