Storylane Increased its Organic Traffic by 201% in 5 Months’ Time

Storylane is an interactive product demo software that enables businesses to create personalized demos to wow prospects within minutes. It helps create a library of interactive product walkthroughs to close deals faster.

Storylane collaborated with TripleDart to improve its organic search efforts. For starters, TripleDart implemented itsexpert SEO tactics and generated keyword-driven blogs, resulting in 9.22Kclicks and 779K total impressions.

Problem:

Storylane is a very niche product. So, the primary problem was to identify ways to generate top-of-funnel audiences and convert them to paying customers.

Challenges:

The industry being very narrow, the availability of high-intent keywords is very low. So, we had to strive to rank in the top position for the available high-intent keywords to make SEO a revenue-generating channel.

Strategy :

• We captured high-intent search traffic with BOFU content and SEO-driven landing pages.
• We created a content funnel foreach product category/feature. Creating content covering all intent combinations helped us boost the topical authority in relevant keyword categories. Also, this helped Storylane rank for the keyword - interactive product demo in 1st position in North America.
• We curated Top-of-Funnel (TOFU)content heavily focused on product demo as a category. This helped us stay relevant and get more authority.
• We also got several backlinks from Storylane’s client base. This helped us improve Storylane’s domain authority and search engine rankings.

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