Teamed Increased its Lead to Opportunity Conversion Rate by 230% with TripleDart’s Acquisition Marketing Strategy

Teamed is a Global Employment Software that makes onboarding and paying employees abroad fast and easy. The software handles everything related to payroll, compliance, and employee benefits. Teamed has helped over 220 companies build the greatest remote workforce, making it seamless to hire, pay, and manage global remote teams.

Teamed reached out to TripleDart to scale its performance marketing efforts. Initially, we started with their EMEA campaigns on Google Ads and gradually expanded to paid campaigns on LinkedIn and Bing. Additionally, we worked on LinkedIn Web3 campaigns to build the brand and drive conversions.

Problem

When we started working on GoogleAds paid campaigns, we had very low coverage on the SERP. However, we were able to scale it gradually within a few months.

Challenges

At the beginning of the campaigns, the lead-to-opportunity rate was around10% only. It was challenging to scale as the process involved making several changes across their web pages and form flow.

Strategy

• Optimized landing pages, ad copies, and lead forms to amp up the lead-to-opportunity rate.
• Modified the hero section content, performed CRO for their pages, and added qualifier questions on the lead form to cut down on junk leads and boost conversions.
• Restructured the campaigns to reduce junk leads and improve the lead-to-opportunity metrics. We also suggested Teamed to implement a chatbot and exit intent pop-up forms to capture
• Identified the junk leads and negated them across campaigns, including the audience searching for employment. Also, we paused a few non-performing assets to increase the budget on assets delivering quality leads.
• While making dedicated efforts toward improving conversion rates, we also worked on building a solid follow-up process which helped us boost the MQL to SQL