Annual Recurring Revenue (ARR) Calculator

Calculate your business's Annual Recurring Revenue effortlessly with our ARR Calculator.

How much revenue do you get from a customer in a year, on average?
How many customers do you have?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

What is Annual Recurring Revenue (ARR)?

Annual Recurring Revenue (ARR) is a key metric for SaaS companies, representing the predictable and recurring revenue generated from subscriptions over a year. It excludes one-time fees and focuses solely on the revenue expected to continue year after year, providing insights into business health, growth, and long-term profitability.

Components of Annual Recurring Revenue (ARR)

1. New Customer Revenue: This is the recurring revenue generated from new customers acquired during the year. For example, if 50 new customers each generate $1,000 annually, this adds $50,000 to your ARR.

2. Expansion Revenue: Additional revenue from existing customers through upsells or cross-sells. For example, if 20 customers upgrade their plans, increasing their annual spend by $500 each, this contributes an extra $10,000 to ARR.

3. Churned Revenue: Revenue lost from customers who cancel their subscriptions. For example, if 10 customers worth $2,000 annually cancel, your ARR decreases by $20,000.

These components help SaaS companies track and optimize their revenue streams, ensuring long-term growth and stability.

Formula for Annual Recurring Revenue (ARR)

Annual Recurring Revenue (ARR) is a crucial metric for SaaS businesses, capturing the predictable, ongoing revenue generated from subscriptions. It provides a clear view of the company's revenue stream, helping to assess growth and financial stability. The ARR calculator simplifies this calculation by requiring two key inputs:

1. Average Annual Revenue per Customer: This represents the typical revenue generated by each customer annually.

2. Number of Customers: The total number of customers subscribed to the service.

Using these inputs, the calculator computes ARR with the formula:

ARR = Average Annual Revenue per Customer × Number of Customers

This calculation gives SaaS leaders a quick and accurate measure of their recurring revenue, enabling better financial planning and growth tracking.

ARR vs. MRR: What is the Difference?

Annual Recurring Revenue (ARR) measures the predictable yearly revenue from subscriptions, focusing on long-term growth. Monthly Recurring Revenue (MRR) tracks the same, but on a monthly basis, offering a more granular view of short-term performance. ARR is ideal for annual planning, while MRR is useful for tracking month-to-month trends and quick adjustments.

How to Calculate Annual Recurring Revenue

To calculate Annual Recurring Revenue (ARR), multiply the average annual revenue generated by a single customer by the total number of customers.

The formula is:

ARR = Average Annual Revenue per Customer × Number of Customers

This straightforward calculation gives SaaS companies a clear view of their recurring revenue over a year, helping to assess growth and financial health.

Annual Recurring Revenue (ARR) Calculation Example with Numbers

Let's say your SaaS company has 500 customers, and each customer generates an average annual revenue of $2,000. To calculate your Annual Recurring Revenue (ARR), you would multiply the number of customers by the average annual revenue per customer:

ARR = 500 customers × $2,000 = $1,000,000

In this example, the ARR is $1,000,000, representing the predictable revenue your company expects to generate from subscriptions over the next year. This helps in planning and assessing long-term business growth.

What is the Annual Recurring Revenue (ARR) calculator?

An Annual Recurring Revenue (ARR) calculator is a tool designed for SaaS companies to quickly and accurately calculate their predictable yearly revenue from subscriptions.  This tool helps SaaS leaders assess their business's financial health, plan for growth, and track long-term revenue trends efficiently.

What are the benefits of using Annual Recurring Revenue Calculator

Quick and Accurate Calculations: Instantly determine your ARR with minimal input, saving time and reducing errors.

Financial Planning: Provides a clear picture of predictable revenue, aiding in budgeting and long-term planning.

Performance Tracking: Helps monitor growth by comparing ARR over different periods.

Informed Decision-Making: Enables data-driven decisions for scaling, investment, and resource allocation.

Investor Communication: Offers a straightforward metric to present to stakeholders, enhancing transparency and trust.

How to Use Tripledart’s Annual Recurring Revenue Calculator?

To use TripleDart’s Annual Recurring Revenue (ARR) Calculator:

Input Average Annual Revenue per Customer: Enter the average revenue you earn from a single customer over a year.

Input the Number of Customers: Enter the total number of customers subscribed to your service.

Calculate ARR: The calculator will automatically multiply these two inputs to provide your ARR.

This tool helps SaaS leaders quickly assess their recurring revenue, enabling better financial planning and growth tracking.

Who's it for?

SaaS Founders

SaaS founders use the ARR calculator to quickly assess their company’s financial health, enabling them to make informed decisions on growth strategies, resource allocation, and investor communications. Understanding ARR helps them set realistic revenue goals and track progress over time.

Finance Managers

Finance managers rely on the ARR calculator to support budgeting, forecasting, and financial reporting. It helps them present clear and accurate data to stakeholders, ensuring the company’s revenue streams are predictable and aligned with overall business objectives.

Investors and Stakeholders

Investors and stakeholders use the ARR calculator to evaluate the long-term viability of a SaaS business. By understanding ARR, they can gauge the company’s growth potential, assess risks, and make better investment decisions based on predictable revenue trends.

Start molding your dream campaigns

Join 100+ successful B2B SaaS companies on the path to achieving T2D3 with our SaaS marketing services.