Want to know how to effortlessly keep track of your HubSpot meeting bookings on your website? We’ve got your back! With Google Tag Manager (GTM) you can effortlessly track HubSpot meetings in Google Analytics (GA4). Don’t worry, NO, you need not be a techie to do this!
As a marketing professional, this is an important key to keep track of lead generation from the website. It provides valuable insights to make driven decisions, enables personalized communication which increases the likelihood of converting leads and helps identify potential leads who are truly interested in your products/services. On the whole, this way, you can increase the overall success of your marketing efforts.
So, now, Read this guide, as we walk you through each step of how to track HubSpot meetings in GA4 with GTM. Experience simplified, seamless and efficient tracking.
Prerequisites to keep track of the booked HubSpot meetings
1. GA4 Edit Access:
To implement Hubspot meeting booking tracking, the first prerequisite is to have Edit Access to your Google Analytics account associated with the respective website.
This access will allow you to integrate GTM with your GA4 account that simplifies tracking and analyzing user interactions related to HubSpot meeting bookings on your website
2. GTM Publish Access:
Ensure that you have GTM publish access, to implement GTM configurations and track changes live on your live website.
Make sure that ‘Clicks and Forms’ variables in GTM are enabled. These variables track user interactions when a user clicks on the ‘book meeting’ buttons and form submissions related to HubSpot meetings.
In GTM, go to ‘variables’
In Built-in-variables select Configure
Select all the boxes under Clicks
Select all the boxes under Forms
3. HubSpot Meeting Widget embedded
Ensure the HubSpot Meeting Widget is embedded on the same website you want to track using GTM. This simplifies the tracking because meeting booking interactions happen within the same domain.
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This integration of GTM in GA4 to track HubSpot meetings helps gain valuable insights into the website’s performance. As a marketing professional, through these simple steps, you can make data-driven decisions to improve your marketing efforts regarding meeting booking and user experience!
Jayakumar is the Co-Founder and Head of Revenue Operations at TripleDart, where he leads the development of scalable marketing engines and Marketing & Sales Operations for B2B businesses. Jayakumar is dedicated to helping B2B companies with demand generation and streamlining their sales processes to enhance sales closure rates.