Are you looking to generate demand by reaching your ideal customers quickly and cost-effectively?
Search engine marketing is a sure-fire way to grow your business.
Google processes over 8.5 billion searches every day. That’s why organic and paid marketing on this channel can help fetch robust and lasting business outcomes.
But what’s the best way to get started? Don’t worry, it’s not complicated.
Just find a well-equipped SEM agency that suits your business requirements.
To simplify this search, I’m sharing a list of the best SEM agencies of 2025. But first, let’s learn why and how to hire an SEM agency.
Picking an agency can be nerve-wracking. You’re worried they won’t align with your processes and business goals; worse, they will burn money without any promised results.
To avoid these common pitfalls, we’ve carefully curated the list of top SEM agencies, taking into account customer reviews, case studies, and industry experience.
TripleDart is a full-funnel SEM agency that offers end-to-end SEM solutions for B2B SaaS companies.
Our experienced team partners with you to run holistic SEM campaigns that cover SEO, paid ads, and content marketing to help you achieve the desired growth targets for your business. TripleDart has worked with SaaS companies like Apty, Multiplier, Avoma, Freshworks, Sprinklr, Hiver, and PayU.
We’re a team of analysts and strategists who love creating innovative SEM campaigns that suit unique business objectives. And we love using new tools and technologies to bring business outcomes without breaking the bank.
At TripleDart, we have experience managing $15 million in revenue. It makes us the top 10 SEM agencies to consider in 2025.
Best for: Series A to Series D SaaS companies with minimum ACV of $5k
Strengths : Scientific approach to modelling pipeline marketing, Google ads, Linkedin ads, ABM, KPI-based commitments, Scaling budget, Data engineering
Notable clients : Freshworks, Avoma, Helpshift, Glean, Airbase, Multiplier, CleverTap, Sprinklr, Remote, MoEngage.
Reviews : Rated 4.8/5 with a total 40+ reviews in Trustpilot and 50+ B2B SaaS Case Studies
Pricing : Starts @ $3500/month for Paid Media Operations flat fee and no hidden % spends
Specialisation: AI, Dev Tools, Hr Tech, CyberSecurity, Vertical SaaS, CX, Sales & Mar Tech, Fintech, Enteriprise, Data, SaaS for Ecom, Creator Economy.
Employee Size: 80+ Employees
Location: Remote employees from 12+ Countries & Have office in Dallas, US & Bangalore, India.
KlientBoost is an SEM agency that offers a complete range of SEO and PPC services. They’re a performance marketing company that provides deep audits to help achieve your business goals.
The team at KlientBoost conducts quarterly business reviews to let you analyse and improve your SEM campaigns regularly. They also offer ongoing calls and email updates so you can track results with ease and simplicity. They’ve worked with companies like miEdge, Yoga International, Segment, AskNicely, and Yesware.
Focus Area: Performance Marketing
Notable clients : Adobe, Uber Freight, Zoominfo, Kaseya, Litmus
Employee Size: 50+ Employees
Reviews : Rated 4.8/5 with a total 350+ reviews in G2
Location | Costa Mesa, CA
Directive Consulting is an integrated SEM agency for technology companies. They offer a full suite of strategic advisory services, including custom business assessment, TAM identification, persona development, and financial modelling. This SEM agency has worked with companies like Uber Freight, Amazon, Calendly, ZoomInfo, and Stack Overflow.
The team at Directive Consulting builds accurate customer personas and creates focused paid and organic search campaigns.
Best for: Enterprise B2B Clients
Strengths: Customer Generation methodology and conversational ads, Paid search ads
Notable clients: Sendoso, New Relic, Manta, Cosential, Fanbyte, Procare, Xactly
Reviews: 4.7/5 Based on 50+ Clutch reviews, but they have a very sub par employee attrition rate
Pricing: Starts @ $7500/month for Paid Media Operations + Media spends
Specialisation: Enterprise, Long Sales Cycle deals
Employee Size: 150+ Em
Refine Labs works to help you transform your search engine marketing from lead generation to demand generation. The team at Refine Labs focuses on growth drivers like pipeline, sales, velocity, and revenue. They partner with you to launch full-funnel B2B demand generation programs quickly.
The team at Refine Labs has worked with reputed SaaS businesses like BeyondTrust, Cognism, Alogolia, Skuid, Vena, and Zappi. The agency uses various marketing tools to execute marketing strategies that work for your business.
Best For: Digital marketing and demand generation
Notable clients: Algolia,Cognism, Skuid, Vena, Zappi, Beyond Trust
Reviews: 4.8/5 Based on 4 reviews fro G2. They have a low score (3.5/5) on Glassdoor
Pricing: Starts @ $7500/month for Paid Media Operations + Media spends
Specialisation: Enterprise, Long Sales Cycle deals
Employee Size: 150+ Em
Location: Boston, MA
Case Study | Clari increases win rate by 64%
Single Grain is a full-service marketing agency with a range of services for SaaS businesses. You can hire them for cutting-edge PPC, SEO, and lead generation solutions.
Single Grain ranks for many keywords that matter to their business. So, you can rely on them to get traffic from critical keywords in your niche, too. Single Grain has worked with global names like Airbnb, Crunchbase, Salesforce, Lyft, Uber, and 15Five.
Best for : Full Service Marketing strategy for Ecommerce/SaaS and Established teams
Strengths : SEO/Content, Ecommerce, NFT Marketing
Notable clients : Airbnb, Uber, Lyft, Amazon, Peetscoffee
Reviews : Only 8 Reviews found in clutch and 10 Case Studies on their website
Pricing : Starts @ $10000/month based on clutch reviews
Specialisation: Ecommerce, ED tech, D2C, Crypto, Web3, Blockchain, SaaS
Emp Size - 50 Employees
Location: LA, California, United States
This 9-year-old SEM agency focuses on building connections with prospects at every stage of their journey. Roketto works with clients from SaaS, Manufacturing and Industry, and Real Estate Development.
Roketto combines services such as SEO, Adwords, inbound marketing, and website design to help you grow your digital footprint exponentially.
Focus Area: Inbound marketing
Notable clients: Integricare, The Garage sales, Keats school, Speedy Search
Emp Size - 10+ Employees
Location: Kelowna, British Columbia
First Principles Growth is a SaaS SEM agency that helps you scale MQLs without burning a hole in your pocket. The team at First Principles Growth believes in focussing on metrics that matter.
First Principles Growth helps you create efficient processes around sales, marketing and support. They’ve worked with companies like Mosaic Tile Outlet and Syndication Pro.
Focus Area: SEO, Digital advertising, and sales development
Notable clients: Greatvet, Syndicationpro
Emp Size - 10+ Employees
Location: Sheridan, WY
Bay Leaf focuses on ROI-driven marketing and helps you get good returns from your SEM investments. A unique SEM agency, Bay Leaf Digital crafts data-driven strategies from B2B SaaS analytics. They combine the power of PPC, retargeting, content marketing and business analytics to help you drive the relevant leads for your SaaS business.
Their client roster includes well-known companies like Intuit, Angie’s List, Activate, Kabbage, and Weiners.
Focus Area: Full Service
Notable clients: True Fort, Text2drive, Meazureup
Emp Size - 10+ Employees
Location: Bedford, TX
Do you wish to hire an SEM agency team that feels like it’s in-house? Then maybe Hey Digital would be an appropriate choice for your SaaS business. Hey Digital is a top-rated SEM agency that offers a proven framework that drives leads and MRR. They also provide a real-time reporting dashboard to help you track your campaign numbers at any time from anywhere. Their list of clients includes Pitch, Hotjar, Writesonic, PostHog, Adjust, and Fathom.
Focus Area: Paid Ads
Notable clients: Pitch, Hotjar, Wiza, Posthog
Emp Size - 10+ Employees
Location: Tallinn
In your pursuit of consistent B2B demand generation, you’re looking for an agency that promises predictable numbers. That’s when 310 Creative could be an apt choice for your SaaS business. They’re a B2B SEM agency that claims to empower agile sales teams with relevant data, content, tools, and automated campaigns to close the maximum deals and improve revenue growth. It’s a modern SEM agency that aims to align your B2B sales process with your ideal customer’s buyer journey. Isn’t that just incredible? What’s more?
They’ve helped prestigious brands like MTV, Universal, H&M, Ashley, Zyris, and Anthem.
Focus Area: B2B sales and marketing
Notable clients: MTV, H&M, Best Buy, ZYRIS, Ashley Homestore
Emp Size - 10+ Employees
Location: Austin, TX
SmartSites offers SEM services, including Google Ads marketing, display advertising, and shopping ads. Their SEM campaigns help businesses increase conversions through online marketing campaigns and improve brand awareness.
SmartSites offers a comprehensive ads management service. They start by conducting a thorough audit of your existing ads account to identify areas for improvement. Based on the audit, they create and implement a tailored campaign strategy to maximize your ROI.
WebFX provides full-funnel SEM services that include PPC audits, making ad creatives, bid management, and landing page optimization.
Their process combines expert-led optimizations with powerful custom tech automation to increase your ROI. Their proprietary software, MarketingcloudFX, allows first-party data activation so that your ads reach a more targeted audience.
HawkSEM offers data-driven services designed to deliver measurable results for your business. Their services encompass the entire SEM funnel, including keyword research,
ad copywriting, and landing page optimization.
This SEM agency differentiates itself by focusing on data-driven strategies and advanced analytics. They leverage proprietary tools and machine learning to continuously optimize campaigns and ensure you get the most out of your SEM budget.
Thrive Agency delivers comprehensive SEM solutions to improve brand visibility and drive conversions. Their core SEM services include display ads, remarketing campaigns, google shopping ads, and YouTube advertising.
This Agency uses analysis and technological solutions to optimize SEM efforts. They emphasize collaboration, working closely with your team to understand the feedback analytics gives them, reiterate, and create a unique campaign strategy that aligns with your business goals.
Netpeak is an SEM agency with years of experience doing Google Ads and Meta Ads to drive targeted traffic to their client’s websites.
Netpeak’s dedicated team of experts guides you through every stage of your business journey, from formation to scaling. They prioritize open communication, providing direct access to the team and a user-friendly dashboard to track progress, results, and spending.
Delante is an SEM agency that helps businesses connect with their target audience through targeted search and display advertising. They leverage advanced targeting techniques to display your ads on relevant websites and platforms, capturing the attention of potential customers.
By strategically placing ads on Google's search engine results pages, they ensure your brand appears when potential customers actively search for solutions. Additionally, they leverage display advertising to reach a wider audience and build brand awareness.
Intero Digital helps businesses optimize their paid search campaigns by targeting the right audience, creating compelling ad copy, and maximizing budget efficiency. They leverage advanced analytics to track campaign performance, identify opportunities for improvement, and refine strategies to drive better results.
By partnering with Intero Digital, businesses can achieve their marketing goals and gain a competitive edge.
An SEM agency helps you get visibility in front of online searchers. It enables you to build relationships with prospects looking for specific information on Google.
SEM agencies specialise in SEO and PPC to help you with organic and paid forms of search marketing,(Google ads, LinkedIn ads, Facebook ads, ABM, performance marketing etc) respectively.
Hiring an SEM agency helps you break through the digital noise. An expert SEM agency can help you connect with your ideal customer profile through targeted campaigns and relevant brand messages.
It’s important to align your business goals and processes with your SEM agency to achieve success. You can evaluate the following factors when picking an SEM agency:
The ideal way is to look for an SEM agency with industry experience.
If you’re a B2C company, look for an SEM agency that has worked with B2C clients. Similarly, if you’re a SaaS company, look for a partner that has experience with SaaS companies.
You can visit a specific agency’s website to learn about their niche experience.
Browse their client list and work portfolio to analyse their competence in your industry. Read their blog to understand if they have the requisite knowledge in search engine marketing.
Next, you must read through their case studies to learn about the results they’ve achieved for their clients. Are you looking for similar results on similar online platforms? Then maybe this particular SEM agency may be a good fit for your business.
You can visit their website to understand their process and team structure. Check and analyse their search visibility for vital keywords.
Research the effectiveness of their frameworks by reading their case studies.
One of the things you can do is ask your peers about agency recommendations. Look for an SEM agency that offers optimum after-onboarding support. For instance, make sure they provide regular reporting and check-in calls.
Learn about their account team size to see if it fits your needs. You could go through a prospective agency’s online reviews and testimonials to analyse the merit of their services.
Many SEM agencies aren’t flexible with the scope of work. It’s best to steer clear of such marketing partners; why? Because business needs change over time. Also, in a dynamic and competitive marketplace, you need an agency that offers adaptability in terms of strategy and campaign execution.
Transparent pricing is another vital factor to consider when hiring an SEM agency. Discuss these little details with a prospective team before making a decision.
Ad platforms continuously go through policy and algorithm changes. What strategies worked last year may not be the right fit for your business moving forward. Choose an SEM agency that can help you employ the latest tactics and strategies to increase ROI.
Ad campaign management tools are often complex and have a long learning curve. They offer a plethora of information, which can seem overwhelming to businesses or teams that are starting out. Regardless, these insights and metrics help fine-tune the campaigns and reduce costs. Consider an SEM agency that can help derive useful insights from this data and drive better results.
SEM is a precise science with multiple variables involved – copy, design, and audience segments for ads need constant monitoring and iteration. Hence, an SEM agency needs to have proper reporting processes and provide frequent check-ins to evaluate the ROI of campaigns.
Tripledart is a specialized agency that has helped over 50 SaaS brands optimize their SEM strategies. With their extensive knowledge of the niche and the inner workings of each digital marketing channel like SEM, they bring a lot to the table:
TripleDart has a strong team of SaaS marketing experts who understand the nuances of your industry and how to use SEM to meet your business needs.
Our team can define the most cost-effective strategies to drive brand awareness, generate leads, and get more sales. We also work with our own tech stack, which means you don’t need to invest in an expensive niche tool for one channel or one area of your marketing plan.
Much like SEO, SEM is a constantly evolving field that goes through policy changes and algorithm updates. They are also subject to different privacy policies in different regions. It takes a dedicated expert to keep track of all these changes and devise new strategies that comply.
To build this expertise, in-house teams need to spend dedicated hours studying the niche. Rather than investing man-hours on one channel, you can outsource these tasks to agencies like Tripledart that act as an extension of your in-house team and take complete ownership of SEM projects and results.
Tripledart has many policies to promote transparency, including a result-based pricing model. We have over 50 case studies showcasing the results they generate. We promote frequent check-ins and a continuous feedback system to keep your team in the loop and align their plans with your business goals.
To ensure a successful partnership with your SEM agency, consider the following strategies:
Clearly define your goals and communicate them effectively to your agency. Whether it's increasing website traffic, generating leads, or boosting sales, having a shared understanding of your objectives will help your agency align its efforts accordingly.
Schedule regular meetings to review campaign performance and discuss strategies for improvement. Track key metrics such as click-through rates, conversion rates, and return on investment (ROI). Use data-driven insights to identify areas for optimization and make informed decisions.
Open communication is key to a successful partnership. Foster a collaborative relationship with your agency by sharing insights, providing feedback, and working together to achieve your marketing goals. By building trust and transparency, you can ensure your agency is aligned with your vision.
An SEM agency can help your business achieve new highs in terms of sales and revenue. But it all depends on the team you hire and how well they fit into your vision and goals. The ideal hiring strategy is to consider all critical factors like team size, experience, specialisation, flexibility, and after-sales support.
If you’re looking to hire TripleDart as your SEM agency, feel free to bombard us with questions aplenty; how? Just book a free consultation with us.
An SEM agency manages and optimizes pay-per-click (PPC) advertising campaigns on search engines like Google and Bing.
SEO (Search Engine Optimization) focuses on organic, unpaid search results, while SEM (Search Engine Marketing) involves paid advertising to appear higher in search engine results pages.
The cost of hiring an SEM agency varies depending on factors such as the agency's size, experience, and project scope. However, it's generally a significant investment that can yield significant returns.
The time it takes to see results from SEM campaigns can vary depending on several factors, including the competitiveness of your industry, the quality of your campaigns, and the specific goals you're trying to achieve. However, you can typically expect to see results within a few months.
Join 70+ successful B2B SaaS companies on the path to achieving T2D3 with our SaaS marketing services.