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As Google's algorithms continue to prioritize quality over quantity, organic backlink outreach has become the gold standard for SEO success. With the right approach, organic backlink outreach can catapult your website to the top of search engine rankings, driving more traffic and sales than ever before. In this article, you will learn how to get organic backlink outreach for your website. Let’s get started.
Organic backlink outreach is the process of building high-quality backlinks to your website in a natural, non-paid way by reaching out to other websites. In simpler terms, it means earning links from other sites because your content is valuable, not because you paid for them. These links are placed in text, an image, or as a button.
Let’s say you own a website about healthy eating. You write a detailed post about "The Best Homemade Smoothie Recipes." Now, instead of waiting for the world to notice, you reach out to health bloggers, food influencers, and nutritionists. You share your post, explaining how it adds value to their audience. Over time, if your content provides value, these websites may naturally include links to your post in their own articles or newsletters.
In SEO, organic link outreach is a crucial factor that indicates your content is valuable and worth linking to. An Ahrefs study revealed that 43.7% of top-ranking pages on Google contain reciprocal links. This shows that organic link-building signals credibility and trust to the search engine, thus boosting your ranking position.
Here are some reasons why you should build organic links for your SaaS business.
When reputable websites link back to your company’s content, search engines interpret that your site is trustworthy and contains valuable content. This is similar to receiving a vote of confidence from other respected sources. It also serves as social proof and helps improve your SEO, making your business more visible in search engine result pages.
Outreach link building is vital for B2B SaaS businesses, primarily due to its significant impact on search engines. These backlinks serve as endorsements, signaling to search engines that the content is valuable.
Acquiring these links from reputable sites increases your brand’s visibility on search engine results, ultimately boosting your search engine rankings and leading to an influx of organic traffic.
Moreover, high-quality backlinks direct relevant users who are genuinely interested in SaaS solutions to your own website. This implies that you don’t have to search for leads manually as that could waste your time. Instead, you can improve your demand generation strategy and convert the targeted audience, saving time and stress.
The process of outreach often involves connecting with influencers, industry experts, and media in your space. These relationships can open doors for partnerships, collaborations, and additional promotional opportunities.
When your content or product is mentioned on reputable websites, it increases brand exposure. In B2B SaaS, where decision-making processes are lengthy and complex, repeated exposure through multiple channels is essential to staying top-of-mind.
Now that you know why organic link buildings are important, let’s look at a step-by-step guide on how to earn them.
At its core, a link-building campaign revolves around the acquisition of backlinks from external websites, to improve the site's ranking and drive organic traffic. This involves identifying the specific goals and strategies you want to implement in your link-building efforts.
When planning your organic link outreach, start by defining what you want to achieve. Are you aiming to increase brand awareness, drive more traffic to your site, or establish yourself as an authority in a specific niche? Each of these goals will shape your approach.
Let’s say Jane owns EcoKraft, a sustainable packaging brand but the company isn’t well known in the industry. In this case, Jane’s campaign goal is to increase brand awareness, while one of her strategies is to be featured on high-traffic blogs. As they mention EcoKraft on the target websites, the brand would get more exposed to their audience, thus raising awareness.
Identifying your goals and tailoring your strategy to fit your goals is key to getting organic backlink outreach for your website.
Link prospecting is finding websites that can link to yours. It is an important part of SEO for increasing traffic, authority, and relevance. The objective is to obtain high-quality links from reputable and relevant websites.
Back to our sustainable packaging brand, EcoKraft, Jane can use tools such as Ahrefs or SEMrush to identify websites with high domain authority in your industry. In this scenario, she identifies EcoGem, another reputable sustainable company with Ahrefs. This process enables her to figure out websites that are worthy of guest posts and can increase her brand’s popularity.
Now that you have identified the right website for your organic backlinks, you should identify the editorial leader’s contact. A popular way to achieve this is to visit the target website’s "Contact" or "About" pages to find their editorial head.
If no direct contacts are listed, use tools like LinkedIn, email finders (Hunter.io, Snov.io), or WHOIS lookups to find the editor’s email addresses. You can also explore "Write for Us" or editorial guideline pages for submission details.
Using EcoKraft as an example, Jane can use a tool such as Hunter.io to identify EcoGem’s editorial leader, which is Mary. This will not only improve her chances of success but also help build a professional relationship. It also opens the door to better communication and increases the likelihood of meaningful collaboration.
On the flip side, if she doesn’t contact the right person, her efforts might be ignored or overlooked, leading to wasted time and energy. Getting this part right can make all the difference in the effectiveness of your link-building campaign.
Crafting personalized email copies is crucial to getting your contact’s attention. Start by researching your target website to understand its content and audience. Craft an attention-grabbing subject line and introduce yourself and your website concisely in the email body. Mention a recent blog post or article they’ve written that you enjoyed or found relevant.
Clearly explain why you’re reaching out and how your content can benefit them, highlighting specific pieces that are relevant to their audience. Maintain a friendly, conversational tone and personalize your message by mentioning details about their site.
Conclude with a clear call to action, inviting them to explore your content or discuss collaboration. If you don’t receive a response, follow up politely, as persistence can help build relationships and secure backlinks.
Here is an example of Jane’s personalized copy to Mary for backlink outreach:
Finally, launch your backlink campaigns by sending personalized, relevant messages to each recipient, explaining how linking to your content can benefit them and their audience.
Through persistence and thoughtful communication, EcoCraft secured backlinks from not only EcoGem, but other several reputable sites, driving both traffic and boosting their SEO rankings. They also monitored your campaign's progress by tracking responses, and the backlinks gained, and adjusting their strategies where necessary. This enables them to achieve their overall campaign goal — increasing brand awareness.
Launching a backlink campaign is ineffective if you don’t understand the various outreach tactics to implement. Here are some link-building tactics to consider:
Guest post outreach is a content marketing tactic where you actively reach out to bloggers and websites to offer your content for publication. This strategy helps build relationships and open opportunities for collaboration, increasing brand visibility by reaching diverse audiences. It also enhances SEO by gaining high-quality backlinks from reputable sites and drives traffic through referral links in your posts.
To run a successful guest post outreach campaign, several steps are essential. These include finding suitable websites, customizing your pitch, and providing high-quality content that aligns with each site's requirements. Key factors for success include personalized pitches and a focus on offering genuine value.
Developed by Brian Dean of Backlinko, the skyscraper technique is another popular link-building method you can consider. It involves finding high-performing content in your niche, improving upon it, and then promoting your upgraded version to attract backlinks.
Here's how it works. First, identify top-ranking content on a particular topic (often through tools like Ahrefs or SEMrush). Then, enhance your content by adding valuable insights, updated data, or better visuals. Finally, reach out to sites that are linked to the original content, showing them your improved version, which can lead to higher-quality backlinks and improved search rankings.
With this, you can earn backlinks that drive referral traffic and benefit your SEO. In general, the higher the quality and quantity of backlinks you have, the more authoritative Google perceives your site (and page) to be.
The moving man method stands out as a powerful strategy for acquiring quality backlinks. This method involves identifying web pages, resources, or businesses that have become outdated, undergone rebranding, or recently changed names. By leveraging this information, you can secure valuable backlinks.
This method is effective because it not only helps you earn backlinks but also provides value to the website owners by assisting them in fixing broken links. As a result, you can improve your website's search engine rankings and drive more traffic to your site.
Digital PR is an online marketing strategy used by businesses to increase their online presence. The primary objectives of digital PR are building brand awareness, enhancing online presence, and establishing brand credibility.
By leveraging digital content, collaborating with online influencers, and engaging with communities, businesses aim to bolster their brand and foster trust with their target audience. Digital PR can greatly improve link building by distributing high-quality content that is considered shareable and worthy of backlinks by reputable external websites. This, in turn, boosts a brand's visibility and enhances its search engine rankings.
Leveraging journalism sourcing platforms for backlink outreach is an effective strategy to secure high-quality backlinks from authoritative websites. Start by registering with platforms like HARO, Qwoted, Cision, or Muck Rack to connect with journalists seeking expert sources.
Set up customized alerts to receive relevant queries based on your expertise. When responding to inquiries, provide unique and valuable content promptly, ensuring your pitch is relevant and professionally presented.
Getting organic backlinks is essential in establishing trust, improving brand awareness, and ultimately boosting your site’s ranking status. Although its benefits are enormous, performing the outreach right can be quite tedious.
This is why you need to outsource your SaaS linking building strategy to an experienced agency. At TripleDart, our expertise lies in getting organic backlinks for all our clients to drive traffic and improve their ranking status. Book a call with us today!
The time it takes for a backlink to have an effect can vary, but generally, it may take anywhere from a few days to several weeks. Search engines need time to crawl and index new backlinks and the impact on your rankings may become noticeable after that process. However, the exact timeframe can depend on factors like the authority of the linking site and the overall competitiveness of your niche.
Ranking without building backlinks is akin to trying to get backlinks without quality content. It’s possible, but not likely.
In summary, while link exchanges can be risky and violate Google's guidelines if misused, a few judiciously placed reciprocal links are unlikely to have penalties if executed carefully. However, the safest approach is to focus on earning high-quality, natural backlinks through great content and outreach efforts.
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