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The 8 Best B2B Content Marketing Agencies in 2024
Searching for a B2B content marketing agency that delivers quality content
Everything You Should Know About B2B Content Marketing
October 27, 2024
Content marketing is undeniably one of the core pillars of any organization's marketing strategy. In today's digital landscape, where consumers are bombarded with information from countless brands vying for their attention, the ability to effectively communicate a brand's value proposition is paramount.
When we talk about content marketing for B2B companies, the importance of crafting compelling content becomes even more apparent. B2B SaaS companies operate in a highly competitive market where differentiation and customer engagement are crucial for success. Whether it's attracting new customers, nurturing leads, or retaining existing users, content marketing plays a vital role at every stage of the customer journey.
To help you choose the right partner, we’ve done the research and analyzed the top B2B content marketing agencies in this blog. You'll find a breakdown of their strengths, key offerings, and what makes them stand out. This will make it easier for you to assess which agency aligns best with your business goals.
Founded in 2021, Tripledart is a fast-growing B2B content marketing agency that delivers comprehensive marketing solutions tailored for SaaS companies. We have partnered with over 120 B2B SaaS businesses, helping them strengthen their content strategies and achieve sustained growth.
As a B2B content marketing agency, we specialize in creating content that supports SaaS businesses in attracting and retaining customers. Our services range from long-form articles and blogs to feature pages, eBooks, and other content formats that engage audiences and drive results. Top brands such as Freshworks, Sprinklr, and Pluto Card rely on us to boost their content marketing efforts and fuel their growth.
What sets us apart is our unique approach that allows clients to handpick writers from a global pool of over 500 experts, ensuring that the content perfectly matches their industry and niche. Our use of ClickUp ensures smooth collaboration and content management throughout the process. We’re focused on delivering actionable insights through rank growth analysis, conversion optimization, and tracking ROI, providing measurable outcomes for our clients. Additionally, our Coach series gives clients access to practical frameworks from industry experts, making us the ideal partner for B2B SaaS brands looking to scale their content marketing efforts.
Best for : Premium content for SMB, Mid-Market and Enterprise B2B SaaS companies
Strengths : Product led and SEO tailored content that drives ROI and pipeline
Notable clients : Freshworks, Airbase,Multiplier, CleverTap,Unicode, Sprinklr, Pluto Card, Avoma
Reviews : Rated 4.7/5 with a total 30+ reviews in Trustpilot
Pricing : Starts @ $5000/month for 8 content pieces + SEO operations
"We hired TripleDart to help us improve our organic search engine rankings and increase our pipeline of leads. We were impressed by their level of expertise and professionalism. They took the time to understand our business goals and tailor their services to meet our specific needs. The results speak for themselves - our website's ranking has improved significantly, and we've seen a noticeable increase in organic traffic and leads."
"Great team - like our extended marketing team. We have been working with them for many months now and they have helped us build out our content platform."
Storylane is a versatile no-code platform designed to help teams create and share interactive product demos quickly and efficiently.
It offers a range of features, including a browser extension for capturing product flows, a powerful editor for making HTML edits without coding, and the ability to add guides and widgets to highlight product features.
To create product awareness and drive sales with the help of SEO and content marketing.
The primary problem was identifying ways to create brand awareness for a unique product offering. At the same, we had to work on pushing high-intent content to drive conversions for this emerging startup.
Because the product operates in a narrow niche, it was for us to identify the best keywords across the customer journey.
We saw Storylane's traffic go up by five times. Also, our team helped Storylane get 400-plus demos and 140-plus paying customers in just six months!
Drill deeper into your keyword research to understand which keywords are most relevant to your business. Align your keyword research with your customer journey so you can deliver content that meets the needs of your audience.
Don't forget to back up quality content with backlinks and other promotional activities.
Codeless.io specialises in crafting long-form SEO content that drives results for industry-leading B2B SaaS businesses. With a focus on profitability and sustainability, Codeless.io has established itself as a go-to partner for companies seeking to dominate search engine results pages (SERPs) with high-quality content.
Renowned clients such as ActiveCampaign, Monday.com, Robinhood, and Zapier trust Codeless.io to deliver top-notch content that not only ranks well but also drives meaningful engagement and conversions.
Codeless.io's success is built on its holistic approach, combining content creation, SEO expertise, social media marketing, and PR strategies to ensure maximum visibility and impact. By leveraging this multi-faceted approach, Codeless.io helps its clients achieve and maintain top positions in search engine rankings.
Codeless.io’s structured approach ensures that each client's content strategy is meticulously planned, executed with precision, and continuously optimized for maximum effectiveness. From targeting the right keywords to consistently delivering high-quality content and refining SEO strategies post-publication, Codeless.io's workflow ensures that clients receive comprehensive support at every stage of their content journey.
Best for : Long form content for B2B SaaS and Services companies
Strengths: Delivering repeatable and scalable long-form assets tailored for B2B SaaS businesses
Recognizable clients: ActiveCampaign, Monday.com, Miro and Remote
Reviews : Rated 4.8/5 with a total 5 reviews in Clutch
Pricing : Starts at $10000/month for 6 content pieces
"We are super happy with the content we’ve received from Codeless. If you need content in the SaaS space, I’d recommend Codeless because of their content quality, diligence, and professionalism."
Animalz is a content marketing agency that specializes in providing high-quality content and SEO services for enterprise companies, startups, and VC firms. Their mission is to help businesses grow through content that drives visibility and engagement.
Animalz offers comprehensive content marketing services, including content creation, SEO consulting, keyword research, and strategic planning. Their expertise enhances online visibility, improves search engine rankings, and positions clients as industry leaders. Animalz works with well-known brands like GoDaddy, Intercom, and Google to strengthen digital presence and support long-term growth.
What sets Animalz apart is their strategic approach to content, focusing on aligning content marketing efforts with long-term business goals. They help elevate brands through thought leadership initiatives and results-driven content. Success stories like generating millions in pipeline for Unit21 and developing SEO as a core acquisition channel for Exer Health demonstrate their ability to deliver measurable results. Animalz stands out for creating content that not only ranks but also drives meaningful business outcomes.
Best for: Content Creation and SEO Services
Strengths: Establishing brand authority through content marketing
Recognizable clients: Zendesk, Intercom, Appcues, Go Daddy
Reviews : No publicly available reviews
Pricing : Starts @ $1500 per article
“I knew I needed SEO help, I knew I needed an agency, and I wanted to find the best one... so I asked around, ‘What's the best agency you've worked with?' I got good recommendations from Intercom and Wistia.”
Omniscient Digital is a specialized content marketing and SEO agency focused on helping mid-market B2B SaaS companies grow through tailored content strategies. Known for working with notable brands like Aprimo, Convert, Vendr, and Jasper, the agency is dedicated to driving measurable business growth.
Omniscient Digital provides a range of services including content creation, SEO strategy, content optimization, and link building. Their clients are primarily B2B software companies seeking to expand their reach and revenue through strategic content marketing. Their methods blend SEO best practices with high-quality content production, ensuring that businesses not only improve visibility but also drive conversions and long-term engagement.
What sets Omniscient Digital apart is their use of the "barbell method" for content creation, balancing keyword-driven content with innovative, buzzworthy pieces. This strategy ensures predictable outcomes while maximizing growth opportunities. By focusing on revenue impact rather than mere traffic, they provide tailored content solutions that align closely with business goals, making them an ideal partner for B2B SaaS companies aiming for sustained organic growth.
Best for: Content marketing for Mid-market B2B SaaS companies
Strengths: Delivering high-quality and unique content focused on revenue growth
Recognizable clients: Aprimo, Convert, Vendr, Jasper, Adobe, Sap
Reviews : No publicly available reviews
Pricing : Starts @ $10000/month for Content + SEO operations
“I've got high standards for great content and have been able to trust the Omniscient team to build upon my voice and scale content production."
Flying Cat Marketing is a B2B SEO and content marketing agency that specializes in delivering strategic SEO-driven content for mid-market companies. They have earned recognition for helping clients like Operto achieve top search rankings across platforms such as LinkedIn.
Flying Cat Marketing focuses on SEO optimization, content creation, and content asset building. Their services are tailored to help clients achieve rapid growth and increased monthly revenue. Using a unique "Foundations, Growth, Scale" framework, they offer solutions for B2B companies across various sectors, including cybersecurity, fintech, hospitality, and more. By mapping the Buyer Search Journey and implementing a scalable E-A-T strategy, they ensure that their clients' SEO efforts are maximized.
What sets Flying Cat Marketing apart is their methodical approach to SEO and content creation. Their strategy is rooted in programmatic SEO, topic research backed by customer insights, and tactical content delivery that focuses on realistic goals. With an in-house team specialized in high-quality, search-optimized content, and a strong network of freelance writers, they deliver content that balances both quantity and quality. Their commitment to outcome-driven execution makes them a trusted partner for companies seeking to scale their content operations without sacrificing precision or impact.
Best for: Mid-market B2B SaaS companies
Strengths: Flagship offering, the 3X SEO Accelerator, initiates a comprehensive journey to elevate your SEO strategy.
Recognizable clients: Operto, Active Campaign
Reviews : Rated 4.8/5 with a total 9 reviews in Clutch
Pricing : $50,000 to $199,999
“When we started working with Flying Cat, most of our organic traffic came from brand keywords. A few months into our relationship, we saw non-brand organic search results start to really take off.”
Ten Speed offers bespoke SEO and content strategies designed for the short and long-term growth of B2B SaaS companies. With founders who bring firsthand experience from leading B2B SaaS companies, their approach is built on industry expertise and a deep understanding of the unique challenges and opportunities in the market.
Their process begins with a thorough discovery phase to understand your company, product, and goals. From there, they develop an ICP-focused strategy, create high-quality SEO content, execute with precision, and continuously improve through consultative guidance and technical SEO enhancements.
Ten Speed caters to both startups and scaling companies, offering tailored services matched to each stage of growth. For startups, they focus on establishing a strong foundation and capturing existing demand, while for scaling companies, they prioritize increasing publishing volumes, optimizing existing content, and driving conversions.
Best for: Startups and scaling B2B SaaS companies
Strengths: Tailored SEO and content strategies led by former in-house B2B SaaS experts
Recognizable Clients: Gorgias, Metadata.io, Teamwork
Reviews: 5/5 from 3 reviews
Pricing : Starts @ $3000 for Strategy + $750 per content piece.
“Since we started with Ten Speed, we’ve seen a nice-looking chart up and to the right for trials. Before that, it was super lumpy - We’d maybe have one post that happened to be bringing in traffic for a short period here and there. It’s pretty easy to predict now how many trials we’ll get from our organic traffic.”
Skale is an SEO and content marketing agency that stands out for its focus on driving real business impact for B2B SaaS companies. With a team of experts rooted in B2B SaaS since 2015, Skale brings a deep understanding of SaaS marketing metrics and SEO strategies that align with product growth objectives.
Skale helps B2B SaaS brands transform their SEO efforts into predictable customer acquisition channels. Their services include SEO strategy, content production, link building, and technical SEO, all aimed at increasing qualified signups, SQLs, and new MRR. Their data-driven approach benefits B2B SaaS companies looking to scale their growth and improve key business metrics.
What sets Skale apart is their commitment to delivering tangible outcomes beyond SEO traffic. They focus on metrics that truly matter to B2B SaaS businesses, such as revenue and qualified leads. Their transparent reporting, detailed monthly progress tracking, and ability to deliver results within 3 months make them a trusted partner for companies looking to see the value of their SEO investment. With a proven track record of helping over 60 SaaS brands, Skale’s tailored approach delivers sustainable and scalable results.
Best for: B2B SaaS companies seeking tailored SEO strategies and tangible business results
Strengths: Unique approach prioritizing business KPIs, backed by extensive B2B SaaS experience
Recognizable clients:Hubspot, Pitch, Xolo
Reviews: No publically available reviews
Pricing : Starts @ $6450/month for SEO consultancy
"Outsourcing was important for us to move faster on critical parts of our SEO strategy. It allows us to do so with confidence and efficiency. With no prior expertise in-house doing it by ourselves would have require more time with less chance of success."
Kalungi, a leading B2B SaaS marketing agency, offers comprehensive content marketing services designed to drive pipeline growth and boost revenue for B2B SaaS companies.
Kalungi takes a comprehensive approach to content marketing, addressing the entire buyer's journey from awareness to conversion. By assessing market position and utilizing a unique framework, Kalungi designs content that communicates clients' unique value propositions effectively.
From content marketing strategy and development to content production and management, Kalungi offers a complete suite of services tailored to clients' needs. Whether building content engines from scratch or optimizing existing programs, Kalungi ensures clients receive the support necessary to elevate their content marketing efforts.
Known for: Full-service B2B SaaS marketing agency
Strengths: Product led approach to traffic
Recognizable Clients: Clariti, Atera, Patch, Beezy
Reviews: 4.8/5 on Featured Customers
Pricing: Not publicly available
“Not only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO. They’re an all-in-one solution.”
When choosing a content marketing agency, consider the following key factors:
Look for an agency with a deep understanding of your industry, ideally with a successful track record in your niche.
Ensure the agency's services match your content needs, whether it's SEO services, lead generation, brand awareness, or product marketing campaigns.
Evaluate the quality of the agency's content, including their approach to thought leadership and problem-solving for the target audience.
Consider how the agency approaches content strategy, including their methods for SEO, engaging your target audience, and driving conversions.
Review their current and past clients, especially those in similar sectors or with similar business models, and read testimonials or case studies.
Understand their content creation and management process, including how they coordinate with clients and maintain a seamless workflow.
Look for agencies that focus on delivering measurable results, such as increased traffic, lead generation, and ROI, and how they report these outcomes.
Getting started with a content marketing agency typically involves:
Clearly define what you want to achieve through content marketing, such as brand awareness, lead generation, or SEO visibility.
Look for agencies that specialize in your industry or have experience with similar businesses. The blog you wrote highlights agencies known for their work with B2B SaaS companies, for instance.
Assess each agency's services, strengths, and client portfolio to see how they align with your needs.
Reach out to your shortlist of agencies to discuss your goals, ask about their strategies, and understand their pricing models.
Select the agency that best aligns with your business objectives, industry niche, and growth stage, considering their proven track record, approach to content marketing, and ability to deliver results.
In today's digital age, where competition for consumer attention is fierce, rapid scale of AI adoption and a lack of depth in the AI tools, content marketing stands as a cornerstone of any organization's marketing strategy, particularly for B2B SaaS companies. This comprehensive overview has shed light on some of the industry's leading content marketing agencies, each offering unique strengths and tailored approaches to drive growth and success for B2B SaaS businesses. From Tripledart's focus on premium, SEO-tailored content to Codeless's expertise in delivering scalable long-form assets, and from Skale's commitment to driving tangible business outcomes to Kalungi's full-service approach, these top digital marketing agencies offer a wealth of solutions to address the diverse needs of B2B SaaS brands. As B2B SaaS companies strive to differentiate themselves in a crowded market and engage customers effectively throughout the buyer's journey, partnering with the right content marketing agency can make all the difference in achieving sustainable growth and maximizing ROI.
Ultimately, the key lies in identifying the agency that best aligns with your business objectives, industry niche, and growth stage. Whether you're a startup looking to establish a strong foundation, a mid-market player aiming to scale efficiently, or an enterprise seeking to drive revenue growth, there's a content marketing partner out there equipped to meet your needs.
B2B content marketing is the practice of creating and sharing valuable content to attract and engage other businesses. The goal is to provide useful information that helps your target audience solve problems, build trust, and ultimately lead to conversions. This could include blog posts, case studies, videos, and more, tailored to your specific industry and audience.
For B2B companies, content marketing builds credibility, nurtures leads, and improves SEO visibility. It allows you to showcase your expertise, educate potential customers, and create long-term relationships by providing content that meets their needs. Well-executed content marketing can drive more qualified leads and help close more deals.
You can measure the success of your B2B content marketing through metrics like website traffic, lead generation, conversion rates, and engagement (comments, shares, time on page). Tracking these key performance indicators (KPIs) helps you understand which content resonates with your audience and drives results.
The most effective types of content for B2B marketing include blog articles, case studies, whitepapers, eBooks, and video content. Each serves a different purpose—blogs build brand awareness, case studies demonstrate product effectiveness, and whitepapers provide in-depth industry insights, helping prospects move through the sales funnel.
A B2B content marketing agency brings expertise, experience, and strategy to your marketing efforts. They can help you create targeted content, optimize it for SEO, and ensure it resonates with your audience. An agency saves you time and resources while driving better results through proven strategies and industry best practices.
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