Shiyam is a Demand Generation marketer and Growth Advisor with a passion for numbers and scientific methods. As the Founder of TripleDart, he specializes in building scalable demand generation programs for SaaS businesses. With over 9 years of experience in B2B SaaS, Shiyam has a proven track record of helping more than 50 SaaS companies optimize their customer acquisition models, develop demand generation playbooks, and drive growth.
Before founding TripleDart, Shiyam held key roles including Head of Demand Gen at Remote.com and Head of Paid Media at Heydigital, where he worked with clients like Hotjar, Getstream, Userleap, Mailjet, Uncapped, Testimonial Hero, Lokalise, and CXL. He also spearheaded demand generation for Freshworks APAC and was part of the first batch of digital marketers at ManageEngine and Zoho. Additionally, Shiyam was the founding marketer at Iamneo.ai.
Shiyam's expertise spans across frameworks for scaling inbound, funnel design and optimization, content strategy, GTM strategies for North America, team building, and demand generation through SEM, SEO, paid social, and ABX. He is deeply committed to helping B2B companies with over 50 paying customers scale their demand generation efforts and establish a predictable foundation for growth.
Marketing is not just his profession but also his hobby, and he continues to study the skills, mindsets, and habits of the best marketers in the world.
Expertise
- B2B SaaS Demand Generation
- Scaling SaaS Startups
- GTM Strategies
- Sales & Marketing Team Building
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