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11 Best B2B PPC Agencies in 2024
Looking For a High-Performance B2B PPC Agency For Reliable Results?
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Top 8 Bing Ads Agencies for B2B SaaS Business (2024)
June 30, 2024
Paid media generates 30% of the pipeline for B2B SaaS companies. Pay-per-click advertising plays a pretty big role in attracting new customers, nurturing leads, and retaining existing users throughout the entire customer journey.
When it comes to choosing a B2B PPC agency, it's important to consider a few key factors. With so many agencies out there, it's important to find the one that is the best fit for your business and can help you achieve your goals.
Finding the perfect B2B PPC agency shouldn't feel overwhelming and time-consuming. That’s why we’ve compiled a list of the best 11 B2B PPC agencies to help you grow your business.
Each company featured on this page has completed our thorough 3-step vetting process and has been meticulously reviewed by our team of experts. Additionally, they were surveyed among 100+ global marketing leaders to ensure their credibility and proficiency.
Best for Series A to Series D SaaS companies with a minimum ACV of $5k
Strengths: Scientific approach to modeling pipeline marketing, Google ads, LinkedIn ads, ABM, KPI-based commitments, Scaling budget, Data engineering
Notable clients: Freshworks, Avoma, Helpshift, Glean, Airbase, Multiplier, CleverTap, Sprinklr, Remote, MoEngage.
Reviews: Rated 4.8/5 with a total of 40+ reviews in Trustpilot and 50+ B2B SaaS Case Studies
Pricing: Starts @ $3500/month for Paid Media Operations, flat fee and no hidden costs
Specialisation: AI, Dev Tools, HR Tech, CyberSecurity, Vertical SaaS, CX, Sales & Mar Tech, Fintech, Enterprise, Data, SaaS for Ecom, Creator Economy.
Employee Size: 80+ Employees
Location: Remote employees from 12+ countries & have offices in Dallas, US & Bangalore, India.
Tripledart started in 2021 as a B2B SaaS performance marketing agency and has evolved into one of the fastest-growing end-to-end marketing agencies for B2B SaaS companies. TripleDart has about 120+ B2B SaaS companies in its portfolio across different growth stages. Founded by former marketing leaders from Freshworks, Zoho, Remote, and Hubspot, the company currently has 100+ team members across 10 countries and has its main hub in Bangalore, India, and Dallas, US.
TripleDart manages approximately $150 million per year in ad spending and has most of its clients in the US, UK, EU, and APAC regions. They have also been awarded as one of the “Fastest Growing SaaS Performance Marketing Agency” by Yourstory and Growfirm
90% of the companies TripleDart partners with operate on a performance-based model. Initially, we focus on MQL targets, transitioning to SQLs, pipeline, CAC, and payback goals after three months. TripleDart also has a dedicated creative wing that handles CRO, landing pages, video creatives, and other ad assets and copy for paid media campaign management.
TripleDart specializes in supporting post-PMF SaaS brands and has a portfolio of over 50+ SaaS paid media case studies.
If you are a B2B SaaS brand and looking to invest in paid marketing or want a free PPC audit, look no further than Tripledart.
Scale Your Business with TripleDart's High-Impact PPC Strategies
Best for: Enterprise B2B Clients
Strengths: Customer generation methodology and conversational ads, Paid search ads
Notable clients: Sendoso, New Relic, Manta, Cosential, Fanbyte, Procare, Xactly
Reviews: 4.7/5, based on 50+ reviews on ClutchPricing: Starts @ $7500/month for Paid media operations + Media spends
Specialisation: Enterprise, Long sales cycle deals
Employee Size: 150+ Employees
Location: US and UK
Directive is a leading paid marketing agency that enterprise brands trust to scale their business. Directive is a full-funnel agency doing SEO, PPC advertising, CRO, content marketing, social media, and digital PR. These services are driven by a dedicated team of specialists who utilize data to drive strategy with Directive’s powerful analytics hub. This technology delivers unparalleled transparency and insight into marketing efforts.
Founded in 2014 and headquartered in Irvine, California, Directive has expanded with a second headquarters in Austin, Texas; and additional offices in major markets including Los Angeles, San Francisco, New York City, and London.
Best for: Seed to Series A B2B SaaS companies
Strengths: Paid Search ads for scaling and optimization
Notable clients: Drata, Turtl, BroadSign, Blameless
Reviews: No reviews found
Pricing: Starts @ $4500/month for Paid Media Operations with a flat fee, including a creative package
Employee Size: 10 Employees
Location: US
Omnilab Consulting is a B2B SaaS-focused PPC agency that specializes in helping early-stage companies, from Seed to Series A, grow through paid media strategies. With a small, dedicated team, Omnilab delivers tailored PPC solutions to drive pipeline growth and revenue.
They offer expertise in scaling paid search campaigns across platforms like Google, LinkedIn, Facebook, and more. Their services are designed to optimize ad performance and maximize ROI, with a focus on creating brand awareness and capturing demand for SaaS companies.
Omnilab stands out for its lean yet effective approach, offering highly customized PPC campaigns that align with clients’ unique business needs. With a focus on efficiency and minimal ad spending, they’re an excellent partner for companies looking to scale with limited resources.
Best for: Seed to Series C companies
Strengths: Project Management, Creatives, and Video ads, Paid Social
Notable clients: Wiza, Posthog, Fathom Analytics, Sprig
Reviews: Rated 4.7/5 based on 3 reviews on Clutch
Pricing: Starts @ $6500/month for Paid Media Operations, flat fee, and no hidden costs
Employee Size: 25 Employees
Location: Estonia-based and Remote
Hey Digital is a result-driven PPC agency dedicated to help SaaS companies, from early-stage to Series C, scale effectively through targeted advertising. Based in Estonia, they offer a remote-first approach, working closely with their clients to craft campaigns that drive key metrics like signups, demo requests, and paid users.
Their strengths lie in paid social and search strategies, as well as creating compelling ad creatives and high-converting landing pages. Hey Digital also explores untapped platforms like Product Hunt and Reddit, giving SaaS companies a competitive edge by reaching decision-makers where others may not.
What makes Hey Digital unique is its SaaS-specific expertise and data-backed approach to paid media. They focus on maximizing ROI by constantly testing and optimizing campaigns, ensuring every dollar spent brings meaningful results. If you’re looking for a PPC partner with a deep understanding of SaaS growth challenges, Hey Digital delivers with precision and creativity.
Best for: US-based startups (Ecommerce, SaaS)
Strengths: Google ads, YouTube ads, and Project Management
Notable clients: Hotjar, Segment, Owning, Fashionphile
Reviews : 4.7/5 from G2 and Clutch
Pricing : Starts @ $5000/month for PPC + % of spends
Specialization: Ecommerce, SaaS Paid Search, and Conversion Rate Optimisation
Emp Size - 100 Employees
Location: LA, California, United States
KlientBoost is a B2B-focused PPC agency that specializes in driving significant growth for SaaS and ecommerce startups. They’re recognized for their results-driven approach to paid media, helping businesses optimize their ad spend and see measurable outcomes across platforms like Google, LinkedIn, and Facebook.
Their strength lies in combining PPC management with advanced conversion rate optimization (CRO) techniques. KlientBoost offers custom strategies that improve performance and maximize ROI, all while keeping costs per conversion low. Their unique methods, such as the Single Keyword Ad Groups (SKAGs), have consistently delivered exceptional results for clients like Segment and Hotjar.
What makes KlientBoost stand out is its extensive track record, with over 200 case studies demonstrating how they help B2B companies outperform their competitors. With a focus on experimentation and transparent reporting, they are a top choice for businesses looking to scale their PPC efforts efficiently.
Best for Mid-to-Enterprise B2B companies looking for growth-focused PPC and conversion rate optimization (CRO)
Strengths: Conversion Intelligence™, CRO, data-driven strategies, advanced Google Ads, and paid social ads management
Notable clients: Microsoft, DirecTV, Verizon, Salesforce, Cvent, Chegg.
Reviews: Rated 4.9/5 on Clutch with 100+ reviews and a strong track record of increasing client ROI
Pricing: Starts at $5,000/month for Paid Media Operations + Media Spend.
Specialization: B2B, SaaS, Ecommerce, Healthcare, Legal Services
Employee Size: 40+ employees
Location: Los Angeles, California, with a remote team across the US
Founded in 2006, HawkSEM is a digital marketing agency known for its unique Conversion Intelligence™ system that combines PPC management with CRO. This methodology allows HawkSEM to drive high-quality leads while optimizing conversion rates, ensuring that every dollar spent maximizes ROI.
With over $5 billion in managed revenue and a focus on data transparency, HawkSEM delivers detailed reports and insights on campaign performance, leveraging their clients' first-party data and cutting-edge tools. Their service offerings span Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads, and more, allowing them to cater to a wide range of industries and marketing objectives.
HawkSEM is best known for working closely with its clients to ensure that their campaigns align with business goals. They have a track record of achieving measurable success, from increasing lead volume to optimizing sales funnels for B2B companies looking to scale. If you’re looking for an agency that combines PPC expertise with conversion optimization, HawkSEM offers a smart, growth-focused approach.
Best for: Full-service marketing strategy for Ecommerce/SaaS and Established teams
Strengths: SEO/Content, Ecommerce, NFT Marketing
Notable clients: Airbnb, Uber, Lyft, Amazon, Peetscoffee
Reviews: 4.7/5 based on 8 Reviews found on Clutch and 10 Case Studies on their website
Pricing: Starts @ $10000/month based on Clutch reviews
Specialisation: Ecommerce, ED tech, D2C, Crypto, Web3, Blockchain, SaaS
Emp Size - 50 Employees
Location: LA, California, United States
Single Grain started as an SEO/content agency and scaled it to a horizontal focused full-funnel digital marketing agency that has been dedicated to drive persistent growth for remarkable companies like Amazon, Uber, and Salesforce since 2009. They specialize in SaaS, E-commerce, Web3, and EdTech sectors, with a team of experts in Paid Media, SEO, Content Marketing, CRO, and Web3. Additionally, they offer Crypto Marketing and NFT Promotion services.
“As one of the top digital marketing agency, we pride ourselves on staying on the cutting edge of marketing technology and algorithms because that's what keeps us one step ahead of the competition.” As a testament to their digital marketing expertise, they have a Digital Marketing blog with over 350,000 visitors/month, a podcast called ‘Marketing School’ with over 1.6 million downloads/month, and a YouTube channel with more than 65,000 subscribers. Single Grain CEO and marketing thought leader Eric Siu cohosts with Niel Patel.
Their mission is to level up every human by educating and moving the digital industry forward. They accomplish this through mentoring or training, but also by providing great resources and tools.
Best for: Someone who is starting up LinkedIn with a lesser budget
Strengths: Faster Execution, Quick testing of whether Paid Social works or not for you.
Notable clients: Webchoice, Spark Recruiting, Victorious SEO
Reviews: 4/5 based on12 Reviews on Clutch and 4 case studies
Pricing: Starts @ $1k/month for $3k budget
Specialization: LinkedIn + Outbound, Linkedin lead generation
Employee Size: 40 Employees
Location: San Antonio, Texas
Impactable is a LinkedIn Ads Agency founded by Justin Rowe, who discovered the potential of LinkedIn for business growth. Initially starting as a freelance lead generation effort, the agency, originally called LinkNLearn, quickly expanded to offer LinkedIn Paid Ads services and grew to serve over 1,000 companies in more than 30 countries. The agency was rebranded to Impactable in mid-2021 following its acquisition by a data-focused investor, enhancing its capabilities and vision.
The team at Impactable is renowned for its expertise in LinkedIn marketing, backed by a strong foundation in data analysis and strategic planning. Impactable prides itself on a growth-centric approach, offering clients deep industry knowledge and a commitment to achieving measurable results. It caters to small and mid-sized companies looking for high-quality lead generation at an affordable price.
Best for: Enterprise SaaS companies (50k+ ACV and 10+ Months Sales Cycle)
Strengths: Enterprise strategy, Full funnel acquisition methodology, Data modeling
Notable clients: Vmware, Varonis, Fortra, Iwave, Mycase
Reviews: No reviews found
Pricing: Starts @ $10k/month
Specialization: Full Funnel Marketing Strategy for high ACV, Long Sales Cycles companies
Employee Size: 25 Employees
Location: Toronto, Ontario
Powered by Search is an enterprise digital marketing firm specializing in accelerating growth for B2B Technology and SaaS companies facing slow progress.
Established in 2009, the agency excels in demand generation, content marketing, paid advertising, and SEO.
It stands out by promising tangible outcomes within 90 days and clients appreciate Powered by Search's direct engagement model, which connects them with specialized consultants, bypassing the usual account management layers found in other agencies.
This approach ensures efficient, tailored strategies that resonate with clients' unique business needs. The globally distributed team supports a diverse client base across industries like finance, healthcare, and cloud computing. Powered by Search aims to transform prospects into interested leads, emphasizing practical, actionable marketing solutions.
The consultancy team brings experience from both in-house and agency environments, offering comprehensive, practical marketing solutions that are designed to integrate smoothly with clients' existing operations in IT, Legal, and Sales.
Best for: Ecommerce, D2C, International brands with big budgets
Strengths: Scientific Modelling, Data Engineering, Mobile Marketing, Google ads
Notable clients: Vmware, Varonis, Fortra, Iwave, Mycase
Reviews: No reviews found
Pricing: Starts @ $10k/month
Specialization: High budget campaign management, One-time ads audits, Budgeting/payback calculation.
Employee size: 25 Employees
Location: Italy
Booster Box is a performance digital marketing agency founded in July 2016 by Gianluca, a former Google employee with over six years of experience.
The agency, with teams in London and Tuscany, specializes in PPC campaigns and prides itself on its scientific approach to marketing, leveraging data analysis and the scientific method.
Its diverse team consists of data scientists, developers, and PPC experts who share a passion for data and solving complex marketing problems. Booster Box has worked with numerous startups, some of which are associated with CapitalG, and have become quite successful.
Emphasizing a unique blend of creativity, data-driven strategies, and a rapid problem-solving approach, the agency aims to stay ahead of the curve in the digital marketing realm. Services offered include paid social, paid search, enhanced analytics, SEO, martech, and marketing mix modeling, alongside free PPC and GA/GTM audits.
Best for: Post PMF B2B SaaS companies
Strengths: Paid Social ads, Revops and Creatives
Notable clients: Charma, Cin7, Enzuzo, Hubdoc
Reviews: 5/5 based on 5 reviews from Clutch
Pricing: Starts @ $7k/month + Creative package
Specialization: B2B SaaS Paid Media and Revops for Scaleups
Employee Size: 25 Employees
Location: Toronto, Ontario
42 agency is a plug-and-play demand generation company for scaling B2B SaaS. They create effective revenue engines for B2B SaaS companies through paid media, performance-driven creative, SEO, direct media buys, revenue operations, and account-based marketing, requiring a minimum contract duration of six months.
They claim to be more cost-effective than full-time hires and lack the drawbacks of traditional agencies. All team members have in-house experience and understand the associated challenges. They are adaptive and agile, viewing speed as a competitive advantage.
Their ideal clients generate over $3 million in revenue, invest at least $20,000 in paid media, and have a CRM in place (such as Salesforce or HubSpot).
They assist in scaling demand generation by building pipelines, nurturing programs, ads, and performance branding, as well as in Marketing Operations (lead handoff, systems architecture, attribution, developing sales and marketing processes, and systems implementation using tools like HubSpot, Pardot, or Marketo). Additionally, they focus on strategic account-based marketing.
They operate on a sprint model model, handling everything from strategy and execution to reporting. They prioritize metrics such as pipeline, conversions, and closed revenue while also recognizing the importance of leading indicators like CTR, Sales Qualified Leads, Marketing Qualified Leads & Booked Meetings.
Before partnering with a B2B PPC agency, it's crucial to have a clear understanding of what your business is trying to achieve. Are you focused on generating leads, increasing brand awareness, driving conversions, or expanding into new markets? Defining these goals upfront will help ensure that both your internal team and the agency are on the same page.
A good PPC agency will align its strategy with your business objectives, ensuring its approach directly supports the outcomes you want. They should not only understand your goals but also lay out a comprehensive plan to achieve them, including how they will target your audience, allocate your budget, and optimize campaigns to deliver measurable results. Open communication between your business and the agency is key to developing a strategy that maximizes your return on investment and keeps your goals front and center.
By making sure the agency is fully in tune with your business objectives, you’ll be able to work together more effectively and achieve meaningful results.
B2B marketing requires a different approach compared to B2C marketing. The agency you choose should have a solid grasp of how to target and engage other businesses that are likely to become your customers.
It is also beneficial if they have previous experience working with companies in your industry. This ensures that they truly understand your target audience, can identify the right keywords for your campaigns, and create effective PPC strategies to reach the right people at the right time.
While Google ads are often the go-to platform for PPC advertising, other channels can also deliver excellent results for B2B brands, such as Facebook, LinkedIn, and Bing.
A good B2B PPC agency should have expertise in working with major platforms, including search engines, social media platforms, and other platforms. Additionally, they should have access to SaaS reporting tools and analytics solutions, enabling them to gather relevant data and insights from each marketing channel.
Transparency is crucial when it comes to your PPC campaigns and overall digital marketing strategy. It's important to select a B2B PPC agency that not only uses your ad budget effectively but also provides you with detailed and easy-to-understand reports using Google Analytics, Looker Studio, and Hubspot.
These reports should offer insights into the performance of your PPC campaigns, highlighting the best ROI-producing ad copy and audience segments. This way, you can optimize your ad spend by focusing on what works and eliminating what doesn't. When speaking with potential agencies, ask about the metrics and data they rely on to shape their campaign strategies, ensuring they prioritize data-driven decision-making.
While it's impossible to predict the exact outcomes of an ad campaign, a reliable B2B PPC agency will be able to showcase its past work. They can also provide case studies of successful partnerships and digital marketing strategies tailored to specific target audiences.
Examining these case studies will give you an idea of what it's like to work with them and the kind of results they have achieved for other companies, preferably within your industry. Many B2B PPC agencies publish case studies on their blogs, so take the time to review them before making a decision.
Consider your overall marketing objectives. If you only require assistance with running PPC ads, it may be best to choose a specialist agency that focuses solely on PPC. However, if you are looking for a more comprehensive approach, including omnichannel marketing, it's beneficial to select an agency that offers additional marketing services such as creatives, analytics, content strategy, SEO, and other related services.
Working with a single agency for all your marketing needs simplifies coordination and ensures a cohesive strategy across channels and to your target audience.
It's important to choose a B2B PPC agency that understands your industry. When an agency has experience in your niche, it helps avoid a lot of trial and error. They can set up a strategy that works from the start, with only minor adjustments needed along the way. This ensures they won’t be experimenting with your budget, as they have proven strategies from previous campaigns in your industry. Having this experience means they can bring fresh ideas and insights that align with your business goals, saving time, and helping you see results faster.
The tools and technology an agency uses play a big role in how well your PPC campaigns perform. The agency should be using the best tools available for tracking, reporting, and managing your ads. These tools help them analyze data, monitor performance, and make real-time adjustments to improve their results.
It’s also important that they keep the communication open with you. You should have access to reports that are easy to understand, so you know where your money is going and how well your ads are performing. Whether it’s through Google Analytics, custom dashboards, or other tools, the agency should keep you in the loop and explain the data in a way that makes sense to you.
B2B PPC agencies know how to handle large advertising budgets, especially for enterprises that need significant ad spend to hit their goals. With plenty of experience running big-budget campaigns, they understand how to divide funds wisely across different platforms and target the right audience segments.
Their ability to manage high budgets helps businesses avoid wasting money and instead focus on strategies that lead to real growth. Every dollar is spent with a purpose, ensuring a solid return on investment.
A big advantage of working with a B2B PPC agency is the custom strategies they build for each client. B2B marketing can vary a lot depending on the industry, and what works in one market might not work in another. These agencies have worked with businesses across different sectors, so they know what approaches are likely to succeed in each case.
Thanks to their experience, they can develop targeted campaigns that suit your business’s specific needs. This makes sure that your marketing efforts connect with the right people and bring in quality leads.
Data is at the heart of B2B PPC campaigns. A good agency will keep a close eye on campaign performance and use real-time data to make decisions. Whether it’s adjusting keywords, tweaking ad copy, or shifting budgets, their actions are based on what the data shows.
By focusing on data, agencies can keep your campaigns on track and aligned with your goals. This constant review means your campaigns stay efficient, helping you get the most out of your ad spend with better results and lower costs.
At TripleDart, we specialize in helping B2B companies grow through effective PPC campaigns. With years of experience and a proven track record, our team knows how to deliver real results. Whether you need help managing search ads, social ads, or building out full-funnel campaigns, we have the expertise to get you there.
If you're ready to see predictable growth for your business, we’d love to help. Book a free call today and learn how we can scale your PPC efforts and boost your revenue. Let TripleDart be your trusted partner for reliable results.
A B2B PPC agency helps businesses manage their ad spending on platforms like Google Ads, Bing Ads, and social media (LinkedIn, Facebook, etc.) to drive growth and revenue. These agencies specialize in creating strategies to reach decision-makers and business buyers, making sure your ads connect with the right audience.
If your business is looking to scale and you:
1. Recognize that building an in-house team will involve high recruitment and operational costs.
2. Want to bring in experts who can deliver results faster.
3. Are prepared to allocate a minimum monthly budget of $8,000 for ad spend.
4. Need a one-stop solution for managing your paid marketing strategy across channels.
If these points resonate with your needs, it’s time to start exploring B2B PPC agencies or get in touch with us to see if we’re the right fit for you!
Managing PPC campaigns can be time-consuming and complicated. A B2B PPC agency brings in experienced professionals who can scale your campaigns efficiently. They ensure your ads reach the right decision-makers, helping your business grow faster.
When selecting a B2B PPC agency, it's crucial to consider their industry experience, proven results through case studies, strong client support, and transparency in pricing. Make sure they understand your business’s goals and have the flexibility to adapt as your needs evolve.
Managing PPC campaigns requires constant optimization. A B2B PPC agency can fine-tune your ad targeting, optimize your budget allocation, and provide detailed performance reports. Their goal is to help lower your cost per lead (CPL) and increase your return on ad spend (ROAS).
Costs vary, but many agencies, like TripleDart, offer services starting at $3,500/month with no hidden fees. It’s important to have full transparency on costs before committing to an agency.
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