We are all aware of Google's monopoly, which increases competition in ad creation for Google AdWords and Google Ads to another level. Amidst this high competition for Google AdWords, businesses must diversify their ads on different platforms.
While Google Ads often takes center stage, Bing Ads offers unique opportunities to reach a diverse audience and potentially lower costs per click. Running successful Bing ads campaigns on Bing can significantly boost your business's online presence, especially for B2B SaaS companies.
To maximize your success on this platform, partnering with a specialized B2B Bing ads agencies can make all the difference. Now, the question arises: Which Bing ads agency should you choose? In this comprehensive guide, we'll explore the top Bing Ads agencies for B2B businesses, helping you decide to boost your PPC performance.
Bing Ads agencies are specialized marketing firms focused on managing advertising campaigns on Microsoft Advertising, the platform powering Bing’s search ads. These agencies help businesses connect with audiences by creating and optimizing pay-per-click (PPC) campaigns customized to specific goals.
For B2B SaaS businesses, these agencies bring expertise in understanding Bing’s unique audience—often professionals and decision-makers who rely on Microsoft tools. By using Bing’s advanced targeting options, such as geographic and device segmentation, they ensure your ads reach the most relevant users.
Services offered by Bing Ads agencies include keyword research, ad copy creation, performance monitoring, and continuous campaign optimization. They analyze key metrics such as click-through rates and conversions to refine strategies and improve outcomes over time.
Partnering with a Bing Ads agency allows businesses to efficiently manage advertising efforts while focusing on their primary objectives. Whether it’s increasing brand visibility, driving quality leads, or improving ROI, these agencies bring the experience and tools needed to make your Bing Ads campaigns successful.
Bing Ads offers a practical way to expand your advertising efforts while reaching audiences that might not be accessible on other platforms.
Here’s why it’s worth including in your strategy:
With competitive costs and effective targeting, Bing Ads helps businesses grow without stretching their budget. For B2B SaaS companies, this means accessing valuable leads and increasing impact through smarter spending.
Bing Ads comes equipped with features like audience segmentation and performance tracking. Collaborating with a specialized agency ensures these tools are used effectively, helping refine campaigns and drive better outcomes with minimal guesswork.
Bing has a unique user base, often overlooked by competitors. Advertising here gives your brand the chance to stand out and connect with decision-makers in industries where every impression matters. Agencies focused on B2B SaaS can craft messaging that resonates, putting your business in the spotlight.
Best for: SaaS companies in their series A to D funding.
Strengths: TripleDart is an outcome-driven SaaS pay-per-click advertising and Bing ads agency that focuses heavily on building pipeline and ARR.
Notable clients: moengage, hiver, PayU, factors.ai, storylane.
Reviews: Rated 4.6/5 stars with around 40+ reviews on Trustpilot.
Pricing: Paid media pricing starts at $3500/month, with no hidden charges, only a flat fee.
Specialization: SaaS, B2B, AI, HRTech, CyberSecutrity, MarTech, FinTech, E-commerce SaaS.
Employee Size: 80+ employees
Location: TripleDart employs people from 12+ countries who work remotely and have physical offices in Plano, US, and Bangalore, India.
Overview:
TripleDart was founded in 2021 as a B2B SaaS performance marketing agency. tripleDart has worked with 100+ SaaS businesses to manage, monitor, and scale their Bing ads and get better ROI for their spending.
TripelDart’s tailored strategies help target the right group at the right time with proper and relevant messaging, which, in turn, increases conversions. TripleDart’s team is a reliable partner with years of experience in Bing ads.
TripleDart promises unparalleled focus on generating high-quality leads. They can effectively forecast spending and have close to 50 case studies with excellent results on paid advertising and paid social media services.
If you want to run Bing ads and get excellent returns with less competition, contact TripleDart now. Book a call.
TripleDart’s team keeps up with the latest updates and trends, making it high-performing. The company has served more than 100 SaaS customers and industries, which has broadened its perspective.
Best for: Disruptive Advertising is best for businesses with a revenue range of $1M - $50M
Strengths: Disruptive Advertising has managed $450M+ annually in ad spend for clients. Disruptive Advertising provides a full-funnel digital marketing strategy while leveraging the relevant and best platforms to help businesses achieve their goals.
Notable clients: Adobe, Davinci, KPMG, PoliteMail, Xactware.
Reviews: Disruptive Advertising is rated 4.8/5 On Clutch with 1000+ Reviews
Pricing: The minimum project price at Disruptive Advertising marketing agency is $5000+.
Specialization: E-commerce, IT services, Software, Hospitality, Healthcare, Human Resources, Lifestyle.
Employee Size: Disruptive Advertising employees 150+ folks.
Location: Pleasant Grove, UT
Overview:
Disruptive Advertising was founded in 2011 and is now a top-rated agency for PPC services and digital marketing agency. The disruptive Advertising team comprises passionate marketers who develop the proper marketing and social media strategy for businesses and create campaigns aligned with their goals. Disruptive Advertising leverages data and turns it into insights for informed marketing decision-making.
Disruptive Advertising has a knack for leveraging the right people for exemplary work with the right tools and technology, which enables them to deliver exceptional results. It also offers a 30-day money-back guarantee.
Best for: Works with businesses of all sizes, from small to large enterprises.
Strengths: Thrive is a results-driven, full-service digital marketing agency. They focus on taking a strategy-first approach to digital marketing budget.
Notable clients: Pawzpurr, Win Systems, Rakkasan Motorsports.
Reviews: 4.7 average rating on clutch with 90+ reviews.
Pricing: The project price starts at $1000.
Specialization: eCommerce, B2B, retail, social media, companies, and varied niches
Employee Size: 200+ employees
Location: Dallas, Texas
Overview:
Thrive Internet Marketing Agency, founded by Matt Bowman, provides a full-service digital marketing agency that handles everything from building a WordPress site to social media campaigning and Bing ads.
Thrive has been in the market since 2005 and now has an active client base of about 1000 clients from Germany, Hong Kong, and the US.
Thrive provides customized services with a systematic approach that aligns with the business's unique goals. Thrive’s pay-per-click specialists are AdWords certified and can create Bing ads that target the right people at the right time.
Best for: SmartSites helps businesses at all levels - small, home, and nonprofit. Other industries include legal service, automotive, retail, etc,
Strengths: Knowledgeable, responsive, and easy to work with.
Notable clients: Clark Filters Direct, Melfast, Baldwin Filters R Us, Mind & Vody Health.
Reviews: Average rating of 4.9/5 with 225 reviews on Clutch.
Pricing: The minimum project price starts at $1,000.
Specialization: B2B, Automotive, HealthTech, Hospitality.
Employee Size: 260+ employees.
Location: Paramus, NJ
Overview:
SmartSites was co-founded by brothers Alex and Michael Melen, who are passionate about digital marketing. It has the top 1% rated digital marketing agencies specializing in PPC advertising. They have certified digital marketing experts who can use data-driven strategies and the latest technology to run PCC campaigns to boost your sales.
SmartSites has generated $100M+ in client revenue with 100+ testimonials from previous clients. They leverage over 1 billion data points across multiple industries to help you beat the competition.
Best for: High-growth startups.
Strengths: NinjaPromo is an expert in all aspects of digital marketing, from doing Bing ads and advertising to designing websites and crafting SEO strategies to producing videos and drafting paid Bing ads.
Notable clients: Logitech, Bitcoin.com, HudSpot, Burger King, Samsung, stripe.
Reviews: NinjaPromo has a 4.9/5 average rating with 35+ reviews on Clutch.
Pricing: Their subscription plans start at $3200 / Month for 40 hours, and their best subscription plan costs $9600 / Month for 160 hours, which includes an entire marketing department.
Specialization: B2B, FinTech, Cryptocurrency, Software, ecommerce.
Employee size: Remote team of about 100+ employees.
Location: London, NY
Overview:
Established in 2017, NinjaPromo is a marketing-as-a-service company that helps businesses attract traffic and increase their brand, online visibility, and, eventually, sales. They provide various marketing services, including marketing and advertising, from social media engagement marketing to show ads and other advertising, SEO to Bing ads, influencer marketing, paid advertising, and email marketing.
They provide subscription-based online marketing services and have helped over 250 businesses with digital marketing. Companies can sign in and have instant access to experts who specialize in digital marketing. They can post a task, and within 24 hours, a team will work on it. This eliminates the need for quotes and proposals and ensures quick results.
NinjaPromos’ team will create custom strategies for your Bing ads that align perfectly with your business goals. The essential services include account setup and management, keyword research, strategizing and Bing ad campaigns, complete ad copy creation and Bing ads strategy, advertising and implementation, keyword research, and Bing advertising, search engine optimization, Bing ads copy optimization, metrics tracking, and optimization,
Best for: Local businesses and enterprises as well as international markets.
Strengths: ROi-driven strategies that pave the path to exceptional revenue and growth.
Notable clients: Verizon, Microsoft, Honda, Csun, Nike.
Reviews: 5/5 average rating on clutch.
Pricing: Starts at $3000 per month.
Specialization: SaaS, Cybersecurity, Healthcare, FinServ, Education. Legal, healthcare.
Employee size: 90 employees.
Location: Los Angeles, California
Overview:
HawkSEM is one of the Bing ad agencies that is result-oriented. They focus on their Bing ads, making more profits for their advertising clients than their ads, which have mere vanity metrics. Their ads and systems are built to create ads that boost search engines' conversions from search engine to sale.
HawkSEM helps businesses strategize, build, and improve their marketing strategies for Bing ads and others.
Their services include paid and Yahoo search engines marketing, search engine optimization and SEO, content marketing, ad copy, Bing advertising services, paid social and media, landing page optimization, a marketing manager, and email marketing,
Best for: Digital marketing for digital-forward brands with more than $ 15,000 in ad spend.
Strengths: Customer-obsessed, product-enable, and fully integrated Bing ads strategy.
Notable clients: Bonafide, culligan, ETsy, Samsung, Toms, Sony.
Reviews: 5/5
Pricing: Contact the team for pricing details.
Specialization: Consumer goods and technology space.
Employee Size: 1100+ employees
Location: New York, NY
Overview:
Tinuiti is a full-funnel performance marketing company founded in 2005 that claims to introduce brands to their digital marketing at Bliss Point. It offers excellent customer support and consistently and transparently presents clients with the social media, marketing spend, customers' next move, and business outcomes of marketing their business.
Tinuiti has handled $4B in PPC advertising spending for its clients. Its tech, Bliss Point by Tinuiti, helps track and measure advertising spending and its impact and efficiency.
Best for:
Strengths: WebFX has a technology called MarketingCloudFX, which is phenomenal for food reporting and analytics. Their team includes over 500+ top digital marketing experts and 150+ database SMEs from different industries.
Notable clients: Wrangler, Zagg, Fujifilm, Hutton, EYebuy durect, Rowan University.
Reviews: WebFX has an average rating of 4.9/5, with over 400 reviews on Clutch.
Pricing: Their minimum project size is $1000+.
Specialization: B2B, B2C, TEch, Ecommerce.
Employee Size: 800+ employees
Location: Harrisburg, Pennsylvania
Overview:
WebFX is a tech-enabled digital marketing agency. Its team is an expert in all the digital marketing areas. WebFX provides you with a dedicated account manager who serves as your go-to contact.
Experts at WebFX streamline your building strategy for PPC campaign results and refine your Bing ads targeting to get the maximum impact from the Bing ads. WebFX has driven $6 billion in sales for these clients and over 24 million quality leads generated,
They have experts and a complementary technology called MarketingCloudFX. This tech centralizes all the data and reports from various ad formats and sources to give clear and accurate pictures of the pay-per-click ads' performance.
WebFX is a digital marketing service agency specializing in SEO, content marketing, PPC advertising, Bing ads, and social media.
Best for: Businesses aiming to scale through strategic advertising
Strengths: Collaborative approach, multi-channel expertise
Notable clients: GoFundMe, Winc, FabFitFun
Reviews: Rated 4.9/5 on ClutchPricing: Based on client requirements
Specialization: Digital marketing and advertising campaigns
Employee Size: 200+ employees
Location: San Francisco, New York City, Denver, Orange County, and Salt Lake City
Overview:
Metric Theory is a performance-focused digital marketing agency dedicated to driving measurable growth for businesses across various industries. Their comprehensive suite of services includes search engine marketing, paid social media advertising, shopping and feed management, Amazon marketplace optimization, programmatic advertising, ad creative development, video marketing, affiliate marketing, and mobile advertising. By customizing strategies to sectors such as B2B, retail, e-commerce, user acquisition for apps, and startups, Metric Theory effectively aligns marketing efforts with specific business objectives.One of their standout capabilities is their work with Bing Ads.
They utilize Bing's distinctive features, including detailed control over search partners, dynamic search ad setups to broaden audience reach, and advanced tracking tools like the Universal Event Tag. This approach enables the creation of highly targeted campaigns that enhance ad visibility and engagement, leading to improved performance for clients seeking to excel in paid search advertising.Metric Theory's success is reflected in their extensive client portfolio and industry accolades. They have collaborated with over 400 clients, including prominent brands such as GoFundMe, Lyft, Optimizely, Winc, Too Faced, and Zenefits.
Their commitment to exceeding marketing goals has resulted in significant achievements, with first-year clients experiencing an average growth of 68%. Recognition as the 2019 SEM Agency of the Year further underscores their dedication to delivering exceptional results. Client testimonials frequently highlight the substantial business improvements achieved through their partnership with Metric Theory, emphasizing the agency's impactful contributions to brand performance.
Best for: Businesses aiming to grow online and improve measurable outcomes
Strengths: Results-focused strategies customized to client goals
Notable clients: TYKMA Electrox, Kent State University, M/I Homes
Reviews: Not mentioned
Pricing: Based on client requirements
Specialization: SEO, PPC, web design, and social media management
Employee Size: 50+ employees
Location: Cleveland, Columbus, Pittsburgh, Indianapolis, Nashville, and Chicago
Overview:
Sixth City Marketing specializes in helping businesses grow their online presence through practical digital marketing strategies. Their expertise spans areas like SEO, website design, and pay-per-click (PPC) advertising, including Bing Ads. The team works to connect businesses with their target audiences and drive measurable results. Bing Ads are a significant focus due to their ability to reach a broader demographic, offering businesses a chance to maximize their advertising impact in ways that other platforms may not.Their services include managing PPC campaigns that utilize platforms like Bing to provide a cost-effective advertising solution.
By optimizing ad copy, landing pages, and budgets, they ensure that campaigns are structured for success. Bing Ads are particularly effective at reaching a unique audience segment that can drive additional business growth, and Sixth City Marketing leverages this potential with a results-driven approach.Clients consistently express satisfaction with the agency’s efforts. A standout example is the work done for Sherwin-Williams, where clear and thoughtful execution of marketing strategies, including PPC, turned concepts into tangible growth.
With over $2 million in ad spend managed for more than 25 clients, Sixth City Marketing demonstrates their ability to deliver results across a wide range of campaigns, making them a trusted partner in digital marketing.
Best for: Businesses seeking practical marketing solutions
Strengths: Clear strategies, measurable outcomes, and collaboration
Notable clients: KSi International GmbH, mybudapester.com, bilderwelten, helmexpress.com
Reviews: Not mentionedPricing: Based on project needs
Specialization: Performance marketing, e-commerce, paid advertising, and analytics
Employee Size: 50+ employees
Location: Berlin, Dresden, Munich, and Cologne
Overview:
Clicks Digital is a marketing agency with over 15 years of experience in performance-based strategies that focus on driving measurable business outcomes. Their expertise spans search engine advertising, social media advertising, content marketing, and e-commerce solutions, providing businesses with the tools to achieve stronger online visibility and impactful engagement.
They are particularly known for their data-driven approach, delivering campaigns that connect with audiences and help businesses grow with clarity and efficiency.A key aspect of their services is their work in paid advertising, including Google Ads, Amazon Advertising, and social media platforms. Their standout feature is their proficiency with Microsoft Advertising (formerly Bing Ads), leveraging this platform to reach specific customer segments effectively. By managing campaigns end-to-end—from initial planning to optimization—they help clients maximize their advertising impact and achieve strong returns on investment.
Their strategies focus on creating meaningful outcomes for businesses looking to enhance their advertising presence.Clicks Digital’s results speak for themselves, with numerous success stories and client achievements. For instance, they boosted KSi International GmbH's sales by 93% in a highly competitive market and increased sales for helmexpress.com by 73% in just three months using Amazon Ads.
These examples, along with their industry awards, highlight their ability to deliver measurable growth and build long-term client relationships. Their work demonstrates a commitment to results that align with their clients’ goals.
Best for: Businesses looking for a marketing partner to handle end-to-end growth strategies
Strengths: Clear, measurable focus on campaign performance and ongoing improvement
Notable clients: Sharetown, Tea Drops, Headway, Sabio, Findex
Reviews: Very low ratings on clutch and trust pilot
Pricing: Tuff Growth offers straightforward pricing tailored for startups. For teams spending less than $25,000 per month on paid marketing, the "Media Strategy & Management" package is available at $3,500 per month with a 3-month commitment. For those spending under $50,000 per month, the "Media Strategy & Management + Creative Strategy" package starts at $6,000 per month with a 3-month commitment
Specialization: Comprehensive growth marketing across paid media, SEO, content, and performance creativeEmployee Size: 50+ employees
Location: St. Eagle, Colorado, US
Overview:
Tuff Growth is a marketing agency dedicated to helping businesses achieve measurable results through thoughtful and strategic efforts. Acting as an extension of their clients' teams, they focus on crafting campaigns that meet specific goals without unnecessary overhead. One of their key strengths lies in paid advertising, including Microsoft Ads, which they manage with expertise to ensure every dollar spent contributes to the bigger picture.
By exploring platforms like Bing, they enable businesses to connect with audiences in ways that drive meaningful engagement and deliver consistent value.Their offerings cover a wide spectrum, including performance creative, SEO, conversion rate improvements, and more. With an emphasis on testing and refining strategies, Tuff Growth builds scalable campaigns that address unique business needs.
Their experience with paid ads shines through, especially with Bing Ads, where they leverage tools such as keyword insights, audience targeting, and analytics to maximize reach and efficiency. These efforts help clients access valuable markets, ensuring sustained growth through platforms that might otherwise be overlooked.Clients often highlight the impact Tuff Growth has had on their marketing success.
Testimonials reveal strong partnerships, with businesses praising their ability to simplify processes and focus on outcomes that matter. For instance, one client noted how Tuff boosted their advertising presence, freeing up internal resources for other priorities. Such examples underline Tuff Growth’s ability to blend expertise with practical execution, delivering campaigns that resonate with client needs and leave a lasting impression.
Best for: SaaS companies focused on PPC campaigns
Strengths: Senior expertise, data-driven strategies, transparency
Notable clients: Siemens, Adobe, Acer
Reviews: Very low or no ratings
Pricing: Fixed monthly fees, no long-term contracts
Specialization: Paid search and social advertising for SaaS businesses
Employee Size: 10+ employees
Location: Barcelona, Spain
Overview:
Getuplead focuses on driving impactful PPC strategies for B2B SaaS companies, specializing in paid search and social advertising campaigns. With over ten years of experience working with global tech leaders such as Siemens, Adobe, and Acer, the agency has a proven history of delivering results. They emphasize platforms like Google Ads, LinkedIn Ads, and Bing Ads, offering a strategic advantage in targeting niche audiences and increasing campaign efficiency.
The services at Getuplead are geared toward delivering high-quality leads and measurable outcomes. Notably, their proficiency with Bing Ads offers clients advantages like less competition, better click-through rates, lower cost-per-click (CPC), and a greater variety of device targeting options compared to other ad networks. This platform, coupled with their well-researched keyword strategies, compelling ad copy, and optimized landing pages, helps SaaS businesses reach their goals.
Their commitment to campaign monitoring and refinement ensures consistently strong results across all advertising efforts.Client success stories underline Getuplead's impact. A cybersecurity firm saw a 284% jump in closed customers thanks to their campaigns. Testimonials reflect the agency’s professionalism and dedication. Yohabet Ladapo Tejeida from Sealed Air praised them as the most proficient and responsible team they've worked with, a sentiment echoed by other satisfied clients.
These results showcase how Getuplead builds lasting partnerships while achieving measurable success for their clients.
Choosing a Bing ads agency with extensive experience in Bing advertising services for your business's specific sector can significantly improve the success of your Bing Ads campaigns. The right agency needs to understand the particular challenges and opportunities in the B2B SaaS space, which allows them to create highly effective and targeted Bing Ads campaigns that resonate with potential customers.
Check for the variety of online marketing services the right marketing agency offers, too. With comprehensive full-service agency offerings, including campaign management, campaign optimization, and reporting, the right agency can provide a one-stop solution for all your Bing advertising needs.
Client feedback and testimonials give insights into the agency’s reliability and performance. Look for agencies with positive reviews and case studies demonstrating their ability to deliver results.
Understand the agency’s pricing structure and ensure tailored pricing aligns with your budget. Some agencies offer fixed packages, while others provide customized pricing based on your requirements.
Effective communication and transparent reporting are crucial for a successful partnership. Always choose the right agency that provides regular updates and detailed reports, helping you stay informed about your campaign’s performance.
Look for certifications like Microsoft Advertising Partner status. This certification reflects the agency’s expertise and commitment to maintaining high standards in Bing Ads management, ensuring you work with professionals who are recognized and trusted in the industry.
For B2B SaaS businesses, standing out in a competitive market requires strategic advertising efforts. However, managing Bing Ads campaigns effectively demands a mix of knowledge, time, and resources that many businesses may find challenging.
That’s where a Bing Ads agency can make a real difference.
A Bing Ads agency isn’t just a service provider—it’s a partner that helps you run smarter, more impactful campaigns to drive growth for your SaaS business.
Agencies specializing in Bing Ads have a detailed focus on strategies that work. They know how to pick impactful keywords, create compelling ads, and fine-tune campaigns to connect with your audience. Their experience can help improve your outcomes while avoiding common missteps.
Managing campaigns on your own can be time-intensive and may strain your team’s bandwidth. A dedicated agency streamlines the entire process, handling setup, monitoring, and optimization. This saves you both time and budget, allowing your team to focus on core priorities.
Agencies use professional-grade tools to track performance, refine targeting, and optimize strategies. These tools often uncover opportunities and deliver insights beyond the basic analytics available to individual users, giving your campaigns a sharper edge.
The cost of hiring a Bing Ads agency depends on factors such as campaign size, the agency’s experience, and the services included. Agencies typically charge in one of two ways: a flat monthly fee, which can range from $1,000 to $10,000, or a percentage of your ad spend, often between 10% and 20%.
Agencies offering full-service solutions—including strategy, keyword research, campaign management, and performance tracking—tend to charge more. If your needs are more specific, such as ongoing campaign adjustments, the pricing may be lower.
While the upfront cost might seem like a significant expense, the potential benefits can outweigh the investment. With the right agency, you can reduce your cost per lead, attract more qualified traffic, and boost the overall performance of your Bing Ads campaigns.
Key Considerations:
Scalability: Choose an agency capable of growing with your business
TripleDart's approach to search engine marketing is rooted in data analysis and continuous campaign optimization, ensuring your Google ads campaigns deliver the best possible ROI. We offer tailored Bing Ads solutions to help your business achieve its goals. Our experienced team uses advanced search engine marketing and optimization strategies and tools to deliver high-quality leads and maximize your ROI.
We excel in online marketing services like B2B performance marketing across multiple channels, including Bing Ads, Google Ads, and B2B LinkedIn lead generation.
We provide clear and regular reports on your campaign performance, with critical metrics ensuring you always know where your money is going and what results it's driving. Unlike other agencies, we offer a personalized touch, ensuring your unique business goals and challenges are always at the forefront of our marketing strategy.
As your business grows, our services can scale to match your evolving needs, from startup to enterprise-level campaigns, making us the right agency for your business. Our success stories speak for themselves. We have numerous B2B SaaS clients achieving significant business growth through our Bing Ads management.
When choosing B2B PPC agency, Tripledart offers the perfect blend of expertise, personalization, and results-driven strategies.
Bing Ads stands out by offering lower competition and costs compared to other platforms. It reaches a different audience, including professionals and users of Microsoft products like Edge and Windows, which often means high-value conversions for businesses.
Costs range from $1,000 to $10,000 per month, depending on the agency and services provided. Some agencies charge a flat fee, while others base their pricing on a percentage of your ad spend. Look for options that include campaign management, reporting, and optimization.
The choice depends on your goals and budget. Bing Ads generally offers lower costs per click and access to a unique audience, while Google Ads has a larger reach. For B2B SaaS, combining both platforms can help cover different segments effectively.
Bing Ads provides built-in reporting tools that show clicks, impressions, and conversions. Integrating it with tools like Google Analytics or CRM systems allows you to measure performance across channels and fine-tune your strategies based on results.
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