10 Best B2B SEO Agencies for Organic Success in 2024

Search engine optimization is one of the main marketing channels that should be considered by B2B companies.

According to a study by WSJ and BCG, search is still a primary information source for B2B buyers. 85% of B2B buyers rely on search, with 56% using it at least once every week. The same study shows that 92% of B2B buyers purchase from a vendor on the day one list. This highlights the importance of getting your B2B business to appear on that initial list of options.

One effective way to accomplish this is through B2B SEO, as most buyers begin their purchase journey by searching on Google or other search engines.

With so many B2B SEO agencies claiming to be the best, it can be challenging for businesses to find the right fit. At TripleDart, we've taken the guesswork out of the process by analyzing over 30 leading SEO agencies in the B2B space. We evaluated them using key metrics like annual revenue, team size, client feedback, and years of experience.

Based on these factors, we’ve compiled a list of the 10 best B2B SEO agencies in 2024. Our research dives deep into each agency's area of expertise, strengths, and client reviews to help you choose the right partner for growing your organic revenue this year.

The 10 Best B2B SEO Agencies in 2024: Comparison Table

The 10 Best B2B SEO Agencies: Detailed Overview

1. TripleDart

TripleDart is a full-service B2B SEO agency specializing in driving organic growth and revenue for B2B SaaS companies. TripleDart understand the unique challenges of the B2B space and offer customized solutions that aligns with your product and marketing goals. With a strong focus on measurable outcomes, TripleDart is the go-to partner for over 100 B2B SaaS brands looking to scale through search marketing.

TripleDart's SEO process begins with a thorough understanding of the product, key features, customers and their pain points, followed by SEO audit, competitor analysis, strategic keyword research, and content planning. TripleDart crafts SEO strategies that aligns with your business goals, ensuring optimized on-page performance, high-quality backlinks, and continuous improvements based on data-driven insights. Every step of the SEO life cycle is handled with care to deliver sustained growth and increased visibility.

TripleDart's data-backed approach and deep expertise in the B2B SaaS industry ensure that you receive SEO solutions that not only increase traffic but also convert leads into pipeline opportunities. Trusted by leading B2B SaaS brands TripleDart brings a proven track record of success, making it the ideal partner for your SEO journey.

Best for: B2B SaaS Companies

Strengths: Technical SEO, Enterprise SEO and SEO-tailored content that drives ROI and pipeline

Notable B2B clients: Freshworks, Sprinklr, CleverTap, Glean and so on

Reviews: Rated 4.7/5 with a total 30+ reviews in Trustpilot

Specialization: AI, Dev Tools, HR Tech, CyberSecurity, Vertical SaaS, CX, Sales & Mar Tech, Fintech, Enterprise, Data, SaaS for Ecom, Creator Economy.

Employee Size: 80+ Employees

Pricing : Starts @ $5000/month for 8 content pieces + complete SEO operations

Location:  Remote employees from 12+ Countries & have offices in Dallas, US & Bangalore, India.

Customer reviews:

2. Codeless: 

Codeless.io specializes in creating long-form SEO content that drives results for industry-leading B2B SaaS businesses. With a focus on profitability and sustainability, Codeless has established itself as a go-to partner for companies seeking to dominate search engine results pages (SERPs) with high-quality content.

Codeless creates custom content strategies based on thorough keyword research, content briefs, and SEO optimization. Using a blend of human expertise and AI, the company produces consistent, search-optimized content designed to improve rankings and drive traffic.

Codeless is trusted by top brands for its ability to scale content production efficiently while maintaining quality. With a data-driven approach, Codeless ensures every piece of content delivers measurable results, making it an ideal partner for long-term content success.

Best for : Long-form content for B2B SaaS and Services companies

Strengths: Delivering repeatable and scalable long-form assets tailored for B2B SaaS businesses

Recognizable clients: ActiveCampaign, Monday, Miro and Remote

Reviews : Rated 4.8/5 with a total of 5 reviews in Clutch

Pricing : Starts at $10000/month for 6 content pieces

Overview:

3. Animalz:

Animalz is a leading B2B SEO agency that specializes in high-quality content marketing for enterprise companies, startups, and VC firms. With proven success across top brands like Google, Intercom, and Airtable, Animalz delivers B2B SEO strategies that drive organic growth and boost search rankings.

As a B2B SEO agency, Animalz creates SEO content strategies designed to improve organic visibility and lead generation. By focusing on SEO-optimized content, keyword research, and thought leadership, Animalz helps businesses increase their online presence and authority within their industry.

Animalz stands out as a trusted B2B SEO agency for companies looking to enhance their SEO efforts and drive long-term growth. Their data-driven approach ensures content not only ranks well but also engages target audiences, resulting in improved organic traffic and higher search engine rankings.

Best for: Content Creation and SEO Services

Strengths: Establishing brand authority through content marketing

Recognizable clients: Zendesk, Intercom, Appcues, Go Daddy

Reviews : No publicly available reviews

Pricing : Starts @ $1500 per article

4. Omniscient Digital

Omniscient Digital is a B2B SEO agency focused on helping mid-market  B2B SaaS companies turn content and SEO into sustainable growth channels. With expertise in driving organic traffic and leads, Omniscient has become a trusted partner for B2B businesses looking to scale through SEO-driven content strategies.

Omniscient Digital offers a full suite of B2B SEO services, including tailored SEO strategies, content production, content optimization, and link building. Their approach is data-driven, leveraging search intent analysis and competitive research to develop strategies that align with a business’s specific goals. From technical SEO audits to creating high-impact content, Omniscient ensures every element of your SEO is optimized for long-term results.

Omniscient Digital stands out as a B2B SEO agency for its proven ability to deliver measurable growth. By focusing on generating high-quality traffic that converts into leads, the agency helps clients achieve sustainable growth. Trusted by top software companies, Omniscient’s expertise and customized approach make them the ideal partner for B2B businesses seeking lasting organic results.

Best for: Content marketing for Mid-market B2B SaaS companies

Strengths: Delivering high-quality and unique content focused on revenue growth

Recognizable clients: Aprimo, Convert, Vendr, Jasper, Adobe, Sap

Reviews: No publicly available reviews

Pricing : Starts @ $10000/month for 4 Contents + SEO operations

5. Flying Cat Marketing

Flyingcat Marketing is a leading B2B SEO agency focused on delivering organic growth for SaaS brands worldwide. Specializing in international SEO, Flyingcat helps businesses target the right audience with content that builds brand authority and drives relevant leads. With a track record of success, Flyingcat is trusted by companies looking to expand globally.

Flyingcat provides a full range of B2B SEO services, including SEO strategy, content creation, and technical SEO support. Their team of experts develops SEO and content strategies that ensure your business gains visibility in key markets. From on-page optimization to link building and international SEO, Flyingcat's approach is designed to scale organic growth efficiently.

Flyingcat stands out for its ability to deliver measurable results, including exponential increases in qualified traffic and revenue. With a data-driven approach and a deep understanding of the B2B SaaS market, Flyingcat ensures that each campaign aligns with your business goals, driving sustainable growth and lead generation in global markets.

Best for: Mid-market  B2B SaaS companies

Strengths: Flagship offering, the 3X SEO Accelerator, initiates a comprehensive journey to elevate your SEO strategy.

Recognizable clients: Operto, Active Campaign

Reviews : Rated 4.8/5 with a total 9 reviews in Clutch

Pricing : Not available in internet

6. Tenspeed.io:

Ten Speed offers SEO and content strategies designed for the short and long-term growth of B2B SaaS companies. The founders are from leading B2B SaaS companies like Sprout Social, and their approach is built on industry expertise and a deep understanding of the unique challenges and opportunities in the market.

Ten Speed caters to both startups and scaling companies, offering tailored services matched to each stage of growth. For startups, they focus on establishing a strong foundation and capturing existing demand, while for scaling companies, they prioritize increasing publishing volumes, optimizing existing content, and driving conversions.

Best for: Startups and scaling B2B SaaS companies

Strengths: Tailored SEO and content strategies led by former in-house B2B SaaS experts

Recognizable Clients: Gorgias, Metadata.io, Teamwork

Reviews: 5/5 from 3 reviews

Pricing : Starts @ $3000 for Strategy + $750 per content piece.

7. Skale.so:

Skale distinguishes itself from other SEO agencies by prioritizing real business impact over mere increases in rankings and traffic. With a team deeply rooted in in-house B2B SaaS expertise since 2015, Skale offers a comprehensive understanding of B2B SaaS marketing metrics, SEO strategies, and product growth tactics. This unique perspective enables Skale to tailor its services to the specific needs of B2B SaaS brands, delivering results that align with their business goals.

At Skale, the focus is not just on generating traffic but on driving tangible outcomes such as SQLs, qualified signups, and new MRR. Through detailed monthly reporting, transparent progress tracking, and a commitment to delivering results within 3 months, Skale ensures that clients see the value of their investment. 

Best for: B2B SaaS companies seeking tailored SEO strategies and tangible business results

Strengths: Unique approach prioritizing business KPIs, backed by extensive B2B SaaS experience

Recognizable clients: Hubspot, Pitch, Xolo

Reviews: No publically available reviews

Pricing : Starts @ $6450/month for SEO consultancy

8. Kalungi

Kalungi, a full-service B2B SaaS SEO agency, offers comprehensive content marketing services designed to drive pipeline growth and boost revenue for B2B SaaS companies.

Kalungi takes a comprehensive approach to content marketing, addressing the entire buyer's journey from awareness to conversion. By assessing the market position and utilizing a unique framework, Kalungi designs content that communicates clients' unique value propositions effectively.

From content marketing strategy and development to content production and management, Kalungi offers a complete suite of services tailored to clients' needs. Whether building content engines from scratch or optimizing existing programs, Kalungi ensures clients receive the support necessary to elevate their content marketing efforts.

Known for: Full-service B2B SaaS marketing agency 

Strengths: Product-led approach to organic traffic

Recognizable Clients: Clariti, Atera, Patch, Beezy

Reviews: 4.8/5 on Featured Customers

Pricing: Not publicly available

9. Powered by search

Powered by Search is a results-driven B2B SEO agency specializing in helping SaaS companies scale their organic traffic and drive revenue growth. With a proven track record, Powered by Search is trusted by leading SaaS brands like VMWare, Basecamp, and Elastic to deliver high-quality, search-optimized content that converts visitors into demos and trials.

Powered by Search uses its "Pain Point SEO" framework to deeply understand customer challenges and create content strategies that target high-intent keywords. Their comprehensive services include technical SEO, content production, link building, and detailed analytics. Through structured SEO roadmaps, the agency helps SaaS businesses increase lead relevance, improve conversion rates, and grow their sales pipeline.

Powered by Search stands out by delivering fast and measurable SEO ROI, with clients seeing up to $5 in ARR for every $1 invested. Their data-backed approach focuses on early wins and long-term gains, ensuring each strategy is built to scale SaaS demos and trials. With expertise in targeting buyer pain points and a transparent process, Powered by Search helps SaaS companies grow efficiently and predictably.

Known for: B2B performance marketing and SEO services

Strengths: Customer-led approach to organic search traffic

Recognizable clients: Basecamp, Loopio, VMware

Reviews: can't find reviews on the popular review platform

Pricing: Not publicly available

10. RevenueZen

‍

RevenueZen is a full-service SEO agency that provides inbound marketing services to venture-backed B2B SaaS companies and established professional service brands. They focus on strategies that drive growth and brand awareness through organic channels like websites and executive LinkedIn profiles. RevenueZen works with clients ranging from solopreneurs to Series B companies, helping them develop tailored marketing approaches. Their services include SEO, content creation, executive thought leadership, and outbound lead generation.

With experience in leading marketing, SEO, content, and sales development teams for over 200 companies, RevenueZen positions itself as a fractional revenue advisor and leader. They take an approach that involves deep collaboration with sales and marketing teams, offering strategic guidance and pushback when necessary. Their goal is to deliver inbound marketing campaigns that result in steady streams of trusted leads over time.

Known for: B2B SEO and content services

Services: B2B SEO, B2B content marketing, B2B verbal identity branding and social selling workshop

Recognizable clients: Wonderschool, Mainstreet

Reviews: 4.9 from total of 29 reviews

Pricing: $5,000+ per month

Outsourcing B2B SEO vs. Setting Up an In-House Team

Key Factors When Considering the B2B SEO Agencies Out There

Selecting the right B2B SEO partner can be a turning point for your company.  Imagine a team of SEO veterans working tirelessly to propel your website to the top of search results, while you focus on what you do best – running your business.

But how do you identify an agency that aligns with your vision and translates it into measurable B2B success? Here's your essential checklist:

1. Deep Industry Expertise

Seek an agency with a proven track record in your B2B niche. Explore their client portfolio to understand their experience and the type of B2B clients they've served. Look for case studies that showcase their ability to navigate the complexities of B2B lead generation through SEO.

2. B2B Content Masters

‍B2B buyers are well-informed decision-makers. Your SEO strategy needs an agency that understands the art of crafting high-quality, informative content that resonates with your target audience. Evaluate their content creation capabilities to ensure they can establish you as a thought leader in your industry.

3. Technical SEO Prowess:

A strong B2B SEO strategy goes beyond just keywords.  Look for an agency that prioritizes technical SEO with a focus on website architecture, mobile-friendliness, and page speed optimization. These factors are crucial for B2B websites that need to handle complex information structures and deliver a seamless user experience.

4. Data-Driven Approach

‍'B2B SEO success hinges on a data-driven approach. Choose an agency that prioritizes analytics and reporting. They should be able to demonstrate how they'll track key metrics like organic traffic, lead generation, and conversions, and adjust their strategy accordingly.

5. Communication is Key

‍Regular communication is essential for a successful B2B SEO partnership. Ensure the agency clearly outlines their approach and keeps you informed on campaign progress. They should be responsive to your questions and concerns, fostering a collaborative environment.

Hire the Right SEO Agency for Your Business

The process of choosing the best B2B SEO agency may take time and effort. But once you find an agency that suits your business, it's all worth it.

At TripleDart, we have worked with 100-plus tech companies to help them grow their sales pipeline with effective SEO strategies. Do check out our case studies to learn about the results we've got for our clients. If you think we'll be the right organic growth partner for your business, book a free call with one of our experts.

B2B SEO Agencies FAQs

What is B2B SEO?

B2B SEO is the strategic optimization of a website to attract qualified traffic from decision-makers in other businesses through organic search. This involves creating informative content that addresses their needs and challenges throughout the buyer's journey.

What is a B2B SEO agency?

A B2B SEO agency is a marketing firm specializing in helping B2B businesses improve their online visibility and attract qualified leads through search engines. We achieve this by employing B2B SEO strategies tailored to your specific industry and target audience.

Does SEO work for B2B?

Yes, SEO works for B2B companies. It is a crucial strategy that helps build brand awareness, drive targeted website traffic, and generate Sales Qualified Leads (SQLs). By implementing strategic SEO efforts, businesses can achieve sustainable organic growth, establish topical authority, and improve their overall online presence, making it easier for potential clients to find and engage with them.

Why do I need a B2B SEO Agency?

A B2B SEO agency, like TripleDart, brings a deep understanding of the complexities and challenges specific to the B2B SaaS niche. Such agencies align their strategies with your business goals, helping to build client relationships, drive significant website traffic, and maintain competitiveness in the market. Their expertise in crafting persona-based content strategies and optimizing for multiple distribution channels ensures that your marketing efforts have a targeted impact.

What are the benefits of hiring a B2B SEO agency?

Hiring a B2B SEO agency offers several key benefits:

• Expertise in B2B SEO Strategies: Agencies bring specialized knowledge and proven strategies that are tailored to B2B SaaS companies.
• Quality Content Creation: They produce persona-driven content that resonates with your target audience, driving traffic and conversions.
• Sustainable Organic Growth: Agencies aim for long-term results, focusing on generating 3x organic growth through comprehensive audience analysis and targeted content.
• Topical Authority and Conversion Optimization: They help build your brand's authority in your niche and optimize conversion rates by aligning content with user intent across all funnel stages.
• Efficiency and Cost-Effectiveness: With ready-to-use frameworks and a team of experts, agencies provide a more affordable and efficient solution than building an in-house team from scratch.

How much does it cost to hire an SEO agency?

The cost of hiring an SEO agency varies widely, typically ranging from $100 to $300 per hour for hourly rates. Monthly retainers can range from $1,000 to $10,000 or more, depending on the level of service and industry competitiveness. Project-based fees can range from $1,000 to $30,000 or more, depending on complexity and size. Performance-based pricing is also an option, involving a base fee plus performance incentives based on results achieved.

What is the conversion rate for B2B SEO?

The conversion rate for B2B SEO can vary significantly depending on the industry, target audience, and the effectiveness of the SEO strategy. However, a typical conversion rate for B2B SEO ranges from 1% to 3%. High-performing efforts can achieve conversion rates of 5% or higher. It's important to note that B2B sales cycles are often longer and more complex, so nurturing leads through multiple touchpoints is crucial for optimizing conversion rates.

How do I find the best B2B SEO agency?

Finding the best B2B SEO agency involves several steps:

• Research and Reviews: Look for agencies with a strong track record and positive testimonials from similar B2B SaaS companies.
• Specialization: Choose an agency that specializes in B2B SaaS SEO, like TripleDart, to ensure they understand the unique challenges of your industry.
• Results and Case Studies: Review their case studies and results achieved for other clients. This will give you insight into their capability to generate revenue via SEO and content marketing.
• Consultation: Finally, book a consultation call to discuss your business needs and goals. This will help you gauge their expertise and determine if their approach aligns with your objectives.