A Guide To Choosing the Right SEO Agency for B2B SaaS

Getting your SEO strategy right for a B2B SaaS business can be difficult at times. The major reason is that SaaS companies face unique challenges compared to other businesses, including a long customer lifecycle, higher competition, a very niche market, etc. 

In some cases, it might feel like too much to be done all by yourself. This is where finding the right SEO agency for your B2B business can make all the difference

In this article, we deep dive into how to choose the right B2B SEO agency for your business. Starting with identifying how an SEO agency can help your B2B SaaS business to key factors while considering agencies and how to finalize the right B2B SEO agency. 

Identify how an SEO agency can help you with B2B SaaS Business

Even before setting out to find an agency, you must set clear expectations on what you are trying to achieve by partnering with a SaaS SEO agency. You should have a clear understanding of your current SEO landscape and find the areas you would need to focus on. 

Say, if you are a B2B SaaS startup, your goal for the initial 6 months would be to build visibility across relevant platforms and build brand visibility to your target customers. In this case, the strategy should align with creating a content marketing and distribution strategy that helps improve the website's visibility

If you are an enterprise looking to partner with an agency, you would want to figure out the metrics that matter to you and focus on improving or increasing these metrics with the collaboration. It could be overall traffic, leads from organic, expanding to foreign markets, technical SEO etc.(A bunch of metrics for you to decide upon)

Having a clear idea of the metrics to focus on will ensure that you set clear expectations for the agency before you start the engagement, and the SEO strategy should also aim to achieve the same.

Key Factors to Consider While Looking at a B2B SEO Agency

Let us deep dive on the key factors that you should be considering when looking at the top B2B SEO agencies out there

1. Expertise in B2B SaaS

The right B2B SEO agency should have experience in the B2B SaaS industry. They must be able to create strategies that are aligned with your product, market and your ideal customers. An SEO agency with B2B SaaS experience could ensure that the strategy is tailored towards the right audience and goals and ensure that there are no missteps along the way. Look out for agencies that have worked with products in your niche. Look at testimonials and case studies to ensure that they have the right expertise that you are looking for. 

TripleDart is preferred by the best in the B2B SaaS business

100+ leading B2B SaaS companies trust TripleDart to drive revenue, retention and results. Explore the various B2B SaaS markets we have worked in and the results we have achieved for our clients.

2. Company reputation

Look more into the current clients and previous success stories of the agency. This can help you understand the reputation of the company, ensuring that your expectations are met. Take time to study the case studies and testimonials of the agency, particularly the ones related to your niche. This can give you a complete idea of the ways of working in the agency and the client sentiment toward the agency

TripleDart Customer Success Stories

Read what our clients are talking about us in our customer testimonial section. Read customer testimonials on our Trustpilot profile.

3. Value for money

With a myriad of SEO outsourcing costs in the market, marketing managers or CMOs looking to outsource their SEO to a B2B SaaS will face a difficult challenge. What's the best way out here?

Compare the costs with the deliverables and ensure that the marketing efforts can lead to a positive ROI. The cost quoted by the agencies must be justified by the deliverables they promise and the long-term outcome of the efforts. Obviously, projections in SEO might not always be accurate in the short run. Always work with agencies that have a long-term vision for the future. 

4. Approach to SEO

Look for agencies that create tailored strategies aligned with your market and business goals. They must have a holistic view of the process. Look for agencies that can support you with an integrated approach to marketing. 

For startups and enterprises alike, creating quality content that resonates with your audience is important to be in the limelight. This ensures that we are constantly educating and engaging our ideal audience with useful information that appeals to them. Look for agencies that know that the content game is not only for Google and put in that extra effort to improve organic visibility across other channels as well, including social media, discussion forums, Bing etc.

TripleDart’s integrated approach to marketing

We ensure that our content marketing strategy drives conversion and visibility not only from Google but also from other sources. Our integrated content marketing approach helps us reach audiences on platforms such as LinkedIn, Twitter, Facebook, Reddit, Bing, etc. All of this is done by repurposing existing content to ensure that we are providing the right information on the right platforms. We believe that building a good social media reputation can go a long way in helping build loyal customers.

5. Transparency in communication

Look for agencies that have transparent communication channels, the agency should be an extended arm of your in-house team. They must have a clear reporting structure that aligns with your expectations. Ensure that you have complete visibility over the project, key metrics and activities that are ongoing. Ensure that the agency communicates not only the highlights but also the lowlights, and shares detailed analysis on how they can tackle the issues. 

Make sure you understand the agency's reporting process, how often you will be meeting, what key metrics will be discussed, and how your reports will be delivered. The right B2B SEO agency will ensure to streamline the communication with you and ensure that you are on the same page when it comes to the process and strategy

How we work at TripleDart

Clear communication is very important for us. We have dedicated project managers for each project who manage the entire project. They will ensure that no notifications or updates are missed and that all the stakeholders are notified of any changes. We have dedicated Slack channels for each client, where we have ongoing discussions with the client.

We have weekly catchups with the clients where we will be discussing the progress of work, and key action items completed in the past week. highlights and lowlights, where we are right now compared with the goal for the month and much more. We always ensure to use the time effectively by planning ahead for the meeting on the major action items to discuss. 

6. Content marketing capabilities

There are agencies that provide SEO services and agencies that provide full-funnel SEO, which includes SEO and content services as well. Writing quality content is an integral part of a successful SEO strategy. An agency with content writing experience would always be a win for you, as they can help with their expertise in effective content marketing. 

Final evaluation

Ensure that you are aligned with the agency on the below pointers before signing the deal.

1. Align on the goals and deliverables

Clearly mention what you are looking for out of the collaboration with the agency upfront. Always be open to suggestions and feedback from the agency based on their expertise and market research. Consider their suggestions, and approach and come to a common understanding of what we will be working to achieve and how we are going to achieve this. 

Having goals and KPIs can ensure that the strategy is created to achieve the same within the engagement period. Monthly check-ins on the progress of the metrics can ensure that the strategy is on the right track and make necessary changes if necessary. 

2. Align on the budgets

Ensure that you are receiving value-for-money service from the agency. Ensure that the budget works for you in the long run, as SEO will take time to show results, and you should have the budget and patience to wait for the results to come in gradually. 

Have a clear idea of what you will be receiving on the budget. If it is a full-funnel collaboration ensure you know what is covered under the content side of things. Be clear on who would be handling the design and development side of things, will organic social be included in the budget etc

3. Cultural and operational fit

Ensure that the agency's goals and objectives align with yours. Work with ambitious agencies that would go the extra mile for success. Ensure that they share the same cultural and operational ideas as you. It will always be easier to work with people who have the same growth mindset as you.

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Can TripleDart be Your Ideal B2B SEO Agency?

If you're looking for an SEO agency that truly understands the B2B SaaS landscape and can deliver real results, TripleDart is your go-to partner. Our team has helped over 100 SaaS companies, from startups to scale-ups, build successful SEO strategies and generate millions in pipeline value.

Here’s what sets us apart:

• Proven Success: Our tailored SEO playbooks have been instrumental in driving substantial growth for companies like Freshworks and Avoma.
• Expertise You Can Trust: Our team excels in creating custom SEO strategies that align with your specific goals, helping reduce CAC and increase qualified leads.
• Comprehensive Services: From technical audits to content creation and link-building, we manage the entire SEO lifecycle to ensure long-term success.

Join the ranks of satisfied clients who’ve seen their search rankings soar and their revenue grow. Ready to transform your SEO strategy? Book a call with us today and see how TripleDart can drive your B2B SaaS company to new heights.