RentoMojo Successfully Reduces Customer Acquisition Cost by 62% & Boosts Orders by 15%

Overview

RentoMojo, one of India’s leading rental platforms, helps people rent furniture, appliances, electronics and more at affordable rates. The rental services are available in the form of monthly subscription plans that have helped many set up their dream homes. The plans are also inclusive of free relocation and maintenance services that have made the lives of their users much easier.

Objective

RentoMojo approached TripleDart Digital to help them streamline their new user acquisition process using crucial engagement channels like Google and Facebook. Understanding the need for them to reach more new subscribers, TripleDart started working on Google inventories using Performance Max strategies along with YouTube and Facebook.

Challenges

As a rental platform, RentoMojo felt that they had maxed out their growth as they faced challenges acquiring new subscribers for their business. This problem magnified during post-covid sales, where it became difficult to capture more market share when compared to their competitors.

That’s not all. RentoMojo did not have an internal team in place that could help them scale up their performance marketing efforts and bring the right sales opportunities.

Considering the pressing situation, RentoMojo approached TripleDart to help them set up performance marketing campaigns that result in new user acquisition.

Strategy

• We started removing redundant keywords and added more relevant ones that capture better traffic and leads.
• Our team also segregated the ad groups into categories for better clarity.
• We had to move the campaign optimization away from clicks to actual conversion events starting from high volume events such as add to cart and moving towards purchase optimization, while also constantly manipulating the bids.
• We also utilized non-search campaigns like PMax and YouTube and spent 50% and above budgets on these segments to scale purchases without limitations of keyword volume/impression share and more.