CUSTOMER CASE STUDY

RentoMojo Successfully Reduces Customer Acquisition Cost by 62% & Boosts Orders by 15%

Rentomojo Boosts Monthly Traffic from 110K to 240K in 8 Months: TripleDart’s Scalable SEO Strategy

15%

increase in the number of orders

23%

increase in revenue

12.5%

increase in average tenure

56%

reduction in spends

200%

or more increase in ROAS

62%

reduction in CAC

Table of Contents

Overview

RentoMojo, one of India’s leading rental platforms, helps people rent furniture, appliances, electronics and more at affordable rates. The rental services are available in the form of monthly subscription plans that have helped many set up their dream homes. The plans are also inclusive of free relocation and maintenance services that have made the lives of their users much easier.

Objective

RentoMojo approached TripleDart Digital to help them streamline their new user acquisition process using crucial engagement channels like Google and Facebook. Understanding the need for them to reach more new subscribers, TripleDart started working on Google inventories using Performance Max strategies along with YouTube and Facebook.

Challenges

As a rental platform, RentoMojo felt that they had maxed out their growth as they faced challenges acquiring new subscribers for their business. This problem magnified during post-covid sales, where it became difficult to capture more market share when compared to their competitors.

That’s not all. RentoMojo did not have an internal team in place that could help them scale up their performance marketing efforts and bring the right sales opportunities.

Considering the pressing situation, RentoMojo approached TripleDart to help them set up performance marketing campaigns that result in new user acquisition.

Strategy

The team is skilled and stays up to date with latest practises.

“Folks at TDD are hard working, creative and technical experts. Really helped us structure and scale our paid campaigns efficiently. We also used their SEO services, and were able to see meaningful impact based on the insights shared by them.”

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